Target is being taken to court. Is it because of employee\/employer issues? No. Is it because of unsafe products they sold? No.<\/p>\n
Is it because of alleged discrimination against a customer? No, but you’re getting warmer.<\/p>\n
The National Federation of the Blind is taking Target to court over their web site. Specifically, the fact that they feel Target’s web site is not accessible to the site-impaired.<\/p>\n
It’s a case that could affect retailers everywhere. After all, every store and every business has a web site.<\/p>\n
What this all boils down to is Web Usability & Accessibility – making and constructing your web site so it is easy to understand and to navigate.<\/p>\n
Not only by the blind, but by everyone. It’s a major point that many businesses miss. And that affects their profits more than they think.<\/p>\n
Making your web site usable and accessible isn’t the same as adding a wheelchair ramp outside your shop. It’s much more than that.<\/p>\n
Usability and accessibility ultimately greases the slide customers ride from entering your store down into the Checkout line.<\/p>\n
If you can’t get behind it just from a legal obligation, surely you will appreciate it if you understand that it will affect your bottom line. For the better.<\/p>\n
Not only does usability open the site fully to all your customer – it also will help your SEO efforts.<\/p>\n
After all, feeding content clearly to your visitors should also make it easier for search engine bots to collect and understand it as well. It’s a win-win all around.<\/p>\n
The implications of Target’s case aren’t clear yet. But, requiring businesses to improve their site’s usability might be one of the few things the government could get completely right.<\/p>\n","protected":false},"excerpt":{"rendered":"
Target is being taken to court. Is it because of employee\/employer issues? No. Is it because of unsafe products they sold? No. Is it because of alleged discrimination against a customer? No, but you’re getting warmer. The National Federation of the Blind is taking Target to court over their web site. Specifically, the fact that […]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"content_audit":[110,105,112],"class_list":["post-67","post","type-post","status-publish","format-standard","hentry","category-other","content_audit-audited","content_audit-outdated","content_audit-refresh"],"modified_by":"Jonathan Cook","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":1,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":666,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions\/666"}],"wp:attachment":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/tags?post=67"},{"taxonomy":"content_audit","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/content_audit?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}