2 new studies and their findings were revealed recently, one of them commissioned by Yahoo. The Yahoo study involved 175,00 subjects who were divided by their exposure, or non-exposure, to online ads.<\/p>\n
Their demographics and ‘behavior’ patterns were identical otherwise. Very interesting data emerged that showed the strength online advertising gives to your offline sales:<\/p>\n
> Those shown ads online did more pre-shopping, ie research, and they spent 41% more in-store than their non-exposed counterparts.<\/p>\n
The 2nd study, by comScore surveyed 3,000 consumers. They found that these local searchers (ie people specifically looking for a store, product, service offered in their area) followed up their online research with offline contact 82% of the time.<\/p>\n
That contact took the form of a store visit, phone call and\/or purchase. Of those who made the offline follow-up, 61% of them made a purchase. That’s not a bad payoff.<\/p>\n
The lesson here is that online advertising – whether that’s Google Ads, or Bing\/Yahoo Ads’ program – bring profits and business to you offline as much, even more, than through online means.<\/p>\n
A Google Ads campaign that doesn’t produce emails or other online interaction isn’t necessarily an unproductive effort. There’s more to online marketing than just having a website.<\/p>\n","protected":false},"excerpt":{"rendered":"
2 new studies and their findings were revealed recently, one of them commissioned by Yahoo. The Yahoo study involved 175,00 subjects who were divided by their exposure, or non-exposure, to online ads. Their demographics and ‘behavior’ patterns were identical otherwise. Very interesting data emerged that showed the strength online advertising gives to your offline sales: […]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"content_audit":[110,112],"class_list":["post-62","post","type-post","status-publish","format-standard","hentry","category-other","content_audit-audited","content_audit-refresh"],"modified_by":"Jonathan Cook","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":1,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"predecessor-version":[{"id":662,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/62\/revisions\/662"}],"wp:attachment":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/tags?post=62"},{"taxonomy":"content_audit","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/content_audit?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}