{"id":53,"date":"2007-04-12T16:58:46","date_gmt":"2007-04-13T02:58:46","guid":{"rendered":"http:\/\/www.pananadesign.com\/blog\/2007\/04\/12\/how-to-market-a-city\/"},"modified":"2020-04-03T15:52:32","modified_gmt":"2020-04-04T01:52:32","slug":"how-to-market-a-city","status":"publish","type":"post","link":"https:\/\/www.pananadesign.com\/blog\/2007\/04\/12\/how-to-market-a-city\/","title":{"rendered":"How To Market A City"},"content":{"rendered":"<p>As I wrote (blogged?) before, my wife and I were just up in San Francisco. I hadn&#8217;t been there in some time.<\/p>\n<p>Having lived here, where preservation is a big issue, as well as reaching an age that brings appreciation of day-to-day things, I saw SF with different eyes this time.<\/p>\n<p>What amazed me was, at least in the &#8216;touristy&#8217; areas, how many older buildings there were; and how much identity SF had preserved over their history.<\/p>\n<p>Buildings all over the districts I saw were obviously built in the early to mid-20th century. Not only that, they were in good shape.<\/p>\n<p>This was shocking to someone like me &#8211; an Oahu resident &#8211; where architecture is not valued. Hotels are demolished after as little as 20 years of service, cleared away for a bigger hotel using the same blueprint as a place in Albuquerque.<\/p>\n<p>There may be some concessions to &#8216;place&#8217; in the lobby, but once you enter the elevators, you could be anywhere. Hotel rooms share the double bed, tv &amp; dresser combo that you find at any Holiday Inn.<\/p>\n<p>There has been beautification done in Waikiki, but, again, outside of the immediate beach area, it&#8217;s the Rodeo Drive variety mostly.<\/p>\n<p>Expensive designer stores, some palm trees and lame street acts. I&#8217;m astonished at how fascinated people are by a dude who is all silver. And doesn&#8217;t move.<\/p>\n<p>The great buildings and hotels of Hawaii: The Waikikian, Waikiki Theater, the old Halekulani, Canlis Boiler, much of the International Marketplace &#8211; gone forever. I can name a lot more, but it just gets too depressing.<\/p>\n<p>My point is that SF gets it &#8211; they have something unique &#8211; great buildings, the Market St streetcars, the trolleys.<\/p>\n<p>Here in Hawaii, the travel industry is dominated by the big name hotel chains and a very unimaginative Visitor&#8217;s Bureau. They have gotten away with advertising a picture of a beach for 50 years now and raked in the money.<\/p>\n<p>And the beaches are great. But they don&#8217;t build anything themselves that contributes to the tourist industry. They don&#8217;t think that giving a &#8216;Hawaii Experience&#8217; that encompasses the visitor is important.<\/p>\n<p>Try to find a tiki restaurant in Hawaii. Besides Tiki&#8217;s, which is basically TGI Friday&#8217;s with some decor that is, admittedly, not too bad. They used to litter the main drag of Waikiki. Not anymore.<\/p>\n<p>The old Duke&#8217;s at the International Marketplace, that featured great live Hawaiian music, is now a Frat Dude bar. If you like to dance to Hotel California, I highly recommend it. It&#8217;s like you <strong>really<\/strong> are in Daytona!<\/p>\n<p>Put it this way &#8211; to eat at a prime Polynesian restaurant, I had to go to SF! If you are ever there, make it a point to go by the Tonga Room.<\/p>\n<p>Again, the music isn&#8217;t Polynesian, but the inside is incredible. We do still have the La Mariana here in Hawaii, but it&#8217;s up for sale, so I don&#8217;t hold out much hope.<\/p>\n<p>The Hawaii tourism industry &#8211; especially Waikiki &#8211; should be ashamed of themselves. They&#8217;ve gotten lazy and the boom of the past 2 years didn&#8217;t help.<\/p>\n<p>We&#8217;re experiencing a drop in arrivals as I write this. But I don&#8217;t think they&#8217;ll learn anything. Their best ideas will be to buy more ad space on the mainland and raise room prices.<\/p>\n<p>Now that&#8217;s brilliant marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As I wrote (blogged?) before, my wife and I were just up in San Francisco. I hadn&#8217;t been there in some time. Having lived here, where preservation is a big issue, as well as reaching an age that brings appreciation of day-to-day things, I saw SF with different eyes this time. What amazed me was, [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"content_audit":[110,112],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-other","content_audit-audited","content_audit-refresh"],"modified_by":"Jonathan Cook","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":1,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":652,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions\/652"}],"wp:attachment":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/tags?post=53"},{"taxonomy":"content_audit","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/content_audit?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}