If you’re advertising on Google AdWords, you should take a look at your landing pages. Google’s new focus on landing pages in their bid pricing formula has caught a lot of people by surprise.<\/p>\n
Make sure that your landing pages have real content that fits both your AdWords ad text and the keywords you’re targetting. There’ve been more than a few posts in Search Engine forums by people who’ve been hit by ‘sticker-shock’. The bid prices they’re now required to pay have gone up as much as 10 times.<\/p>\n
Hopefully you were already lining up your landing pages with the rest of your campaigns. If not, do it now. So far neither I nor any of my clients have been hit. I don’t know if that means we’re safe or that the new formula hasn’t been rolled out everywhere.<\/p>\n
Lastly, even if you have done all the right things, there is the chance that you could be hit. Since we’re dealing with search engines and a computer-run\/automated formula, it’s not a 100% guarantee that doing what’s right will protect you. That’s just how it is in the world of search engines.<\/p>\n","protected":false},"excerpt":{"rendered":"
If you’re advertising on Google AdWords, you should take a look at your landing pages. Google’s new focus on landing pages in their bid pricing formula has caught a lot of people by surprise. Make sure that your landing pages have real content that fits both your AdWords ad text and the keywords you’re targetting. […]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"content_audit":[],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-other"],"modified_by":null,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":0,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/tags?post=4"},{"taxonomy":"content_audit","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/content_audit?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}