{"id":193,"date":"2010-08-31T08:07:54","date_gmt":"2010-08-31T18:07:54","guid":{"rendered":"http:\/\/www.pananadesign.com\/blog\/?p=193"},"modified":"2020-05-06T20:53:25","modified_gmt":"2020-05-07T06:53:25","slug":"paid-search-ppc-why-it-works-exactly-right-where-ppc-skeptics-go-very-wrong","status":"publish","type":"post","link":"https:\/\/www.pananadesign.com\/blog\/2010\/08\/31\/paid-search-ppc-why-it-works-exactly-right-where-ppc-skeptics-go-very-wrong\/","title":{"rendered":"Paid Search (PPC): Why It Works Exactly Right &#038; Where PPC Skeptics Go Very Wrong"},"content":{"rendered":"<p>PPC Campaigns aren&#8217;t for everyone or every business. The same thing can be said about every kind of marketing or advertising.<\/p>\n<p>What we want to deal with here is why many businesses don&#8217;t use this often very effective revenue feeder. Why is that?<\/p>\n<p>They&#8217;re being given statistics and reasoning that couldn&#8217;t be more wrong. And that&#8217;s why many companies are missing profits that are well within their reach.<\/p>\n<p>Find out why the PPC skeptics arguments are wrong, even though they&#8217;re built on numbers that, technically, are right. This article could open your eyes to a huge missed opportunity.<\/p>\n<p>Read it all here:<\/p>\n<p><a href=\"https:\/\/pananadesign.com\/marketing-seo-articles\/why-ppc-works\/\">PPC Works Exactly Right<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PPC Campaigns aren&#8217;t for everyone or every business. The same thing can be said about every kind of marketing or advertising. What we want to deal with here is why many businesses don&#8217;t use this often very effective revenue feeder. Why is that? They&#8217;re being given statistics and reasoning that couldn&#8217;t be more wrong. And [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[13,53,65,54,38,87],"tags":[],"content_audit":[110,105],"class_list":["post-193","post","type-post","status-publish","format-standard","hentry","category-google","category-google-adwords","category-internet-marketing","category-pay-per-click-ppc-or-paid-search","category-search-engine-marketing","category-yahoo","content_audit-audited","content_audit-outdated"],"modified_by":"Jonathan Cook","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":5,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/193\/revisions"}],"predecessor-version":[{"id":760,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/193\/revisions\/760"}],"wp:attachment":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/media?parent=193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/categories?post=193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/tags?post=193"},{"taxonomy":"content_audit","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/content_audit?post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}