When discussing SEO and the TITLE tag we tend to only think of its use in ranking. That’s extremely important and should never be overlooked. However, SEO – or at least the effective kind – goes beyond ranking.<\/p>\n
A good SEO professional considers the marketing and sales consequences, too. Getting in front of a search is step 1.<\/p>\n
Step 2 is getting them to click on your listing instead of the other 9 on the same page. How does the TITLE tag play into all this?<\/p>\n
A Penn State study found that the TITLE tag counts for as much as 60% of the decision by a searcher to click on a particular Google listing. That includes yours. So you have to think hard about some things.<\/p>\n
Your TITLE tag is the largest, most prominent element in your Google listing(s). It’s sometimes the only thing that’s seen as a person scans the Google results. So you have to grab their attention and do it fast.<\/p>\n
You have to ask yourself – how does your TITLE appear to a searcher? Is it just a run on sentence of keywords thrown together?<\/p>\n
That might help with ranking, but it’ll do very little to convince your prospect to click on it instead of your competition. Those sounds you hear are customers going to\u00a0 a site that isn’t yours.<\/p>\n
Does your TITLE tag read like a limp description that doesn’t communicate what the page or your site is about? If it isn’t, your TITLE tag is letting you down. Hard.<\/p>\n
Do a few Google searches and see what I mean. You’ll see listing after listing that just lays there. Some do even less than that, looking like they were written with the ‘shotgun’ approach.<\/p>\n
That’s when a dozen different keywords are thrown in end to end without rhyme or reason, sometimes making no sense at all when read.<\/p>\n
Effective, targeted SEO is much, much more than keyword stuffing and spamming the comment section of blogs (You know who you are).<\/p>\n
The SEO you should be getting or doing is different. It sells. It advertises. It markets.<\/p>\n
Always with the aim of that Conversion box. Are you getting that kind of SEO right now?<\/p>\n","protected":false},"excerpt":{"rendered":"
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