{"id":156,"date":"2010-02-12T11:27:36","date_gmt":"2010-02-12T21:27:36","guid":{"rendered":"http:\/\/www.pananadesign.com\/blog\/?p=156"},"modified":"2020-04-15T16:06:13","modified_gmt":"2020-04-16T02:06:13","slug":"seo-ppc-campaigns-combined-good-for-your-business","status":"publish","type":"post","link":"https:\/\/www.pananadesign.com\/blog\/2010\/02\/12\/seo-ppc-campaigns-combined-good-for-your-business\/","title":{"rendered":"SEO &#038; PPC Campaigns Combined &#8211; Good for your business?"},"content":{"rendered":"<p>A lot of businesses are cynical, to say the least, about doing both SEO &amp; Paid Search (PPC) campaigns. The argument is that you end up paying for clicks you would have gotten for free.<\/p>\n<p>I don&#8217;t believe this is the case for various reasons.&nbsp; Some of those reasons have been discussed in this blog and the others will wait for later posts.<\/p>\n<p>For now, though, here is an excellent article about a study done on the effect of doing both. And the news is good! Read what the NY University School of Business found out here:<\/p>\n<p>http:\/\/www.searchfuel.com\/2010\/01\/how-seo-can-help-your-paid-search-campaigns\/&nbsp; &nbsp;[LINK CURRENTLY DOWN]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of businesses are cynical, to say the least, about doing both SEO &amp; Paid Search (PPC) campaigns. The argument is that you end up paying for clicks you would have gotten for free. I don&#8217;t believe this is the case for various reasons.&nbsp; Some of those reasons have been discussed in this blog [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[12,65,54,38,39,14],"tags":[],"content_audit":[110,105,111,112],"class_list":["post-156","post","type-post","status-publish","format-standard","hentry","category-seo","category-internet-marketing","category-pay-per-click-ppc-or-paid-search","category-search-engine-marketing","category-search-engine-news","category-seo-tips","content_audit-audited","content_audit-outdated","content_audit-redirect-to-better-post","content_audit-refresh"],"modified_by":"Jonathan Cook","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":3,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":700,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/156\/revisions\/700"}],"wp:attachment":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/tags?post=156"},{"taxonomy":"content_audit","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/content_audit?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}