“What?!?! It takes THAT long?!?!”. I was sitting across the table from a prospective client who had just gone into shock. His outburst took place after I had told him that SEO might not produce results for a few months.<\/p>\n
His site was in bad shape and has not seen any search engine optimization ever. And it showed.<\/p>\n
I knew this would probably be a slow grower, but the rewards would be great for their high priced services if we could move them up in Google.<\/p>\n
Unfortunately, they would never get those rewards. The client had no patience and couldn’t see the point in SEO if he couldn’t instantly be seeing the money roll in.<\/p>\n
Despite my attempts to smooth the way and explain things, I was pretty certain that I wouldn’t be doing their search marketing.<\/p>\n
Too many businesses fall prey to this demand for No-Waiting Results. I’ve heard too many stories from businesses about how they had hired an SEO company promising mountains of profits in under a month.<\/p>\n
The fact that it didn’t happen proves that old saying: ‘If it sounds too good to be true, it probably is.’<\/p>\n
Your business must understand that search engine optimization is a long term investment in your company. It doesn’t bring returns instantaneously, but it does pay off if your SEO is done right and is maintained.<\/p>\n
If you don’t start now, using solid search engine knowledge and techniques, you’re just putting off a necessary avenue for your marketing. The one that just might make your business.<\/p>\n
And that client who was so shocked? I checked his site out a year afterward. There had been no changes whatsoever on the site.<\/p>\n
He still didn’t rank anywhere so he had obviously given up on search engines as profit producers.<\/p>\n
A foolish mistake, in my opinion and one he’ll regret if he ever stops to think about it.<\/p>\n","protected":false},"excerpt":{"rendered":"
“What?!?! It takes THAT long?!?!”. I was sitting across the table from a prospective client who had just gone into shock. His outburst took place after I had told him that SEO might not produce results for a few months. His site was in bad shape and has not seen any search engine optimization ever. […]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[13,65,38,12],"tags":[21,101,43,30,42,22,20,37,100,16,41,52],"content_audit":[110,112],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-google","category-internet-marketing","category-search-engine-marketing","category-seo","tag-engine","tag-google","tag-internet","tag-marketing","tag-online","tag-optimization","tag-search","tag-sem","tag-seo","tag-site","tag-web","tag-website","content_audit-audited","content_audit-refresh"],"modified_by":"Jonathan Cook","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":2,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"predecessor-version":[{"id":694,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/138\/revisions\/694"}],"wp:attachment":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/tags?post=138"},{"taxonomy":"content_audit","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/content_audit?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}