If you’ve checked your Google rankings at different times in the same day, you may have noticed that your rankings fluctuate.<\/p>\n
In fact, your Google rankings might be see-sawing by more than a few positions. What does that mean?<\/p>\n
It means you’re learning about the Google Data Centers factor – a big one in SEO. Contrary to what some believe, there isn’t 1 Google Ranking Algorithm. Let me explain.<\/p>\n
Google has a number of what are called Data Centers. Basically, the Data Centers are what take in your search query after you hit that ‘Search’ button on Google.<\/p>\n
Then, according to the Google algorithm, they find the listings they think match your query and then feed you the 1st 10 or so.<\/p>\n
You don’t necessarily get the same Google Data Center each time you search, even if you do a search one after another. The ranking algorithm is varied to some extent in each Data Center.<\/p>\n
Some more than others. It is believed that at least 1 Data Center at any time is using a more ‘experimental’ algorithm as Google tries to continually improve their ranking formula.<\/p>\n
What does this mean for\u00a0 your search engine optimization (SEO)? It means you should continue to do the same crucial On and Off Site work.<\/p>\n
That means links, targeted keywords, and quality, targeted content. You can’t game every algorithm variation, especially not as they continually change.<\/p>\n
The solid foundations of SEO will serve you well, no matter what Data Center you’re being ranked in.<\/p>\n","protected":false},"excerpt":{"rendered":"
If you’ve checked your Google rankings at different times in the same day, you may have noticed that your rankings fluctuate. In fact, your Google rankings might be see-sawing by more than a few positions. What does that mean? It means you’re learning about the Google Data Centers factor – a big one in SEO. […]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[13,39,32,12,14],"tags":[21,101,43,42,22,23,20,100,16,41,52],"content_audit":[110,105,112],"class_list":["post-111","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-news","category-search-engine-ranking","category-seo","category-seo-tips","tag-engine","tag-google","tag-internet","tag-online","tag-optimization","tag-ranking","tag-search","tag-seo","tag-site","tag-web","tag-website","content_audit-audited","content_audit-outdated","content_audit-refresh"],"modified_by":"Jonathan Cook","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":2,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"predecessor-version":[{"id":684,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/posts\/111\/revisions\/684"}],"wp:attachment":[{"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/tags?post=111"},{"taxonomy":"content_audit","embeddable":true,"href":"https:\/\/www.pananadesign.com\/blog\/wp-json\/wp\/v2\/content_audit?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}