Jon's In Waikiki (AKA The Waikiki Marketer)

Subdomains can be used effectively to help your PPC campaigns. Too many people overlook these tools and leave them hanging unused in the PPC shed. Learn in this new article how to use subdomains in ways that will increase your click-thru rate and conversions. And that means higher profits at the end of the day: […]

Local SEO is one of those terms that search engine optimization gurus throw around. They like to pretend it’s a complex series of procedures that should only be performed by professionals using the ‘buddy system’. It can be challenging in competitive markets, but the basics are not difficult to understand. Find out what Local SEO […]

Reciprocal links are still popular online. You probably get at least 1 email a day, if not more, requesting that you exchange links with them. They still have a small SEO benefit, though less than a few years ago. But that’s not the real reason for avoiding reciprocal links. Find out how you could be […]

There’s a lot more to search engine marketing and SEO than just picking keywords that seem to get a lot of searches. You also have to understand that there’s a general motivation that characterizes each and every keyphrase out there. That motivation is called Search Intent and it means everything for your business because it […]

Google AdWords has rolled out a new Match category that straddles the ground between Broad & Phrase Match. It’s called ‘Modified Broad Match’ and it offers you some new ways to tighten the focus of your search keyword matching. It also retains at least some of the open doors that Broad gives so you catch […]

This development, Google Instant, has the search engine world talking and there’s a good reason for that reaction. It’s an especially public change is one searchers will be interacting with directly starting with the search box on the Google homepage. It doesn’t get much more public than that. This is one of those Google developments […]

In one way or another you still use offline marketing and advertising, whether it’s print ads, brochures, leaflets or even your business cards. What you’re not using is the most powerful marketing research machine out there: Google Ads and other PPC outlets. If you use them correctly you can find out exactly what language, offers, […]

Google has formally told us that your page load time(s) is a factor in their ranking formula. In other words, your Google rankings, in part, depend on it. So what can you do to help yourself? Find out some easy steps you can take to not only analyze where your page load problems are, but […]

Internet Marketing, like all Marketing, is based on one timeless truth. At least successful Internet Marketing is. Find out what that Truth is and how you can start implementing it immediately in this new article: Timeless Truth of Internet Marketing

When you have a new site, there’s always those moments when you’re sweating about getting into Google. If you haven’t found yourself checking the listings every 15 minutes to see if you’re in yet, you know someone who has been through it. Though other outlets have opened up on the Web, Google is still the […]