Search Engine Marketing - Part 2
Why It's Good for Business In Hawaii and Everywhere Else
The WWW's equal opportunity reputation isn’t always deserved, but it is in the case of Search Engine Advertising. These ads run a little different from radio and print.
How Search Advertising Is Different - & Better - Than Offline Advertising
For example, the positioning of ads from top to bottom is not so simple.
One bids for the keywords they want to trigger their ad appearance. If those
keywords are popular, the bid levels will probably be higher because more
people will want to get those keywords. However, the ad in the lead position
may not be the highest bidder. The ad at the top is the one bringing Google
the most money. Sound confusing? Here's how it works:
'Hawaii Luau'. Acme bids $3 per click. In other words
they’ll pay Google $3 every time someone clicks their ad.
You, the small biz person, can only bid $1. Over the course of a
week your well written ad gets 8 clicks, while Acme gets only 2.
Google makes $6 from Acme (2 times $3), but makes $8
from you (8 clicks times $1). Your return is better, so Google is
going to put you above Acme in the listings. Not bad.
Please be aware that bids aren't all as high as this. Most can be done for less than $1 per click.
One thing to keep in mind is that Search Engine Marketing is a process of elimination to find, and refine, the best keywords/phrases. It's a gradual process that will reap greater benefits over time.
Contact us now for a consultation on your SEO & Internet Marketing needs. We'll show you exactly what we can do to grow your business immediately.
Our Services:
Search Engine Optimization
Services | Our
Internet Marketing Services | Freelance
Copywriting Services | SEO
Copywriting | Pay-Per-Click
Campaigns (Google AdWords) 'Just
Gimme Some Good SEO' Starter Package | Google
AdWords Offer
See Actual Marketing
Results: |
Proof of Our Internet Marketing
About Us - Business
& Background: Why
Hire Me? | Contact
Us | FAQ | About
Me
Free Ebook for
Businesses: "What
You Must Know Before Hiring An SEO Company" | Reviews
& Praise for Ebook
Articles & Information:
See All
SEO/Marketing Articles | NEW
- Paid Directories - Worth It?
Other:
Resources
You are here: 
