Search Engine Optimization & Marketing Statistics
Proof of the Power of Search Engine Marketing to Grow Your Business Now
Below are some statistics that establish the power and profitability of this marketing method. Like all marketing, it is not perfect or fool-proof, but it is the most effective way to grow your business. These stats also confirm that this area is becoming, if it isn't already, a standard part of strategy for companies across all industries.
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256 Million people used a search engine in December 2006 [Nielsen]
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Despite Google's dominance, 2/3 of searchers visit at least 2 different search engines [Nielsen]
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"An unfortunate leak of search data by AOL users in the summer of 2006 raised a lot of questions about online privacy. It also provided some very interesting pictures of search behavior. Keep in mind that this data is all from searches done by AOL members from AOL. In other words, no Google/Yahoo searches are included:"
47.16% of searchers clicked on the top result from their search. Occupying the #1 spot brought you almost half the search traffic. This is higher than previous studies found.
91.63% clicked on a listing from the 1st page of results.
Only 4.49% clicked on a result from the 2nd page(!). Even less, 2.19%, clicked on a listing from the 3rd page.
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For the first 2 quarters of 2006, there was a 37% jump in revenues from online ads compared to the same period in 2005. The total online advertising revenues for the 1st half of 2006 added up to almost $8 billion. (Internet Advertising Bureau & Pricewaterhouse Coopers)
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Search Engines bring prospects that convert (ie buy) at twice the rate of other online marketing methods. (WebSideStory Inc study)
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Companies who used SEO on their site saw an average gain of 73% in traffic within 6 months. (MarketingSherpa study)
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Companies who did the optimization in-house made a traffic gain of up to 38% in that same time period. (MarketingSherpa study)
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Companies who hired an SEO firm to do the job saw a gain in traffic of up to 110%. (MarketingSherpa study)
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Search Engine use is now the 2nd most popular online activity, led only by email. Email is used by 91% of the Internet, while search engines are used by 90%.
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US search engine advertising spending has grown from $927 Million in 2002 to $2.967 Billion in 2005 (eMarketer)
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From 2001 to 2006, revenue from search engine advertising increased from $1 Billion to $5 Billion. (eMarketer)
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Search engines are used by 92% of web consumers to shop and/or buy.
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55% of all online purchases originate from Search Engines as opposed to only 9% from banners (NPD Group)
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Search engine optimisation was the top method cited by Web site marketers to drive traffic to their sites (66%), followed by email marketing (54%) (Direct Marketing Association study)
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Search advertising (Google AdWords, etc) was a main factor in the online sales success for the 2005 holiday season. 2005 sales for online retailers grew 30% from the 2004 holiday sales. (New York Times)
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