The Timeless Truth You Must Use In Your Internet Marketing If You Want To Survive
Understand This One Unchanging Element of Marketing & You’ll Be Way Ahead Of Your Competition
It still amazes me just how relevant the techniques used 100 years ago by advertisers and marketers still are today. Here we are in the 21st Century. We live in a world that is in constant motion, trying to deal with the marketplace that is changing at an increasingly faster pace.
In the last 10 to 15 years there has been a revolution in how we get, and give, information, how we shop and how we communicate. And yet, we forget the most important marketing truth of all NEVER changes and never will. What is it?
Human nature. That remains the same, just as it always has since the beginning of time. Early Man was just as interested in a faster, easier way to get his work done as Modern Man is today. Prehistoric Caveman would’ve probably fallen for a Snuggie pitch just as hard as the present-day couch dweller, especially during that pesky Ice Age.
Humans have always sought out ways to make themselves more attractive, stronger, smarter and richer and they continue to do so now. But what does that mean to you as an internet marketer?
The Marketing Angle No Customer Can Resist
It means that you will always be on the right track if you do one thing. You must put your message in terms of what it will do for the customer. You have to create a direct appeal to your audience that says ‘If you buy from us, you will have/be more….’. Prospective customers and clients must be given plain, clear-cut statements centered onthat greatest of allures – What’s In It For Me?
We are not suggesting that you lie or make things up. That’s not what we’re talking about here. The benefits you pitch have to be true and realistic. What we are saying is that these benefits must be made vivid and memorable so they reach that deepest part of the customer’s psyche. Don’t say that what you sell is a time-saving device. Instead, tell the reader that they’ll have more time out on the golf course, enjoying the smells of a freshly cut emerald green fairway thanks to your product.
Talk in the customer’s terms and perspective and you’ll be far ahead of most of your competition. Imagine what your prospect is truly seeking and how your service or product plays into that desire. Then build a living, breathing picture they can see, taste, smell and touch.
When businesses only talk about themselves in the marketing and advertising, usually they’re the only ones who enjoy reading it. Your customers pay your salary. You owe it to them to give them something they want to hear about.
Contact us today for a consultation on your Internet Marketing and what we can do for YOU.
Article written by Jonathan Cook