Internet Marketing Services
From Hawaii to the World
How We Can Turbo Charge Your Internet Marketing
Internet Marketing is a big term. It takes in a lot: search engine optimization, search engine advertising/marketing, even aspects of web design. Our SEO and search engine advertising services are covered on their own pages.
Here we’ll tell you about our other Internet marketing services. These separate a standard marketing campaign from one that transforms your business.
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Web Analytics/Metrics: How do you know what to fix if you don't look under the hood?
Do you wish that you could understand your website visitors better? To look through a window into their minds? Now you can - through web analytics & metrics.We can measure, analyze and interpret your visitors’ behavior and their response to your website. Learn where you're losing business; test to find winning copy and offers; refine your call to action. We'll streamline your internet marketing and maximize your profit margin.
We work with you to dramatically improve your online business. Web analytics are an extremely powerful tool. We'll put it to work for you.
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Copywriting: Why the Best Copywriters - & Their Clients - are Millionaires
Copywriting is probably the most overlooked & understimated marketing tool. Especially in internet marketing. Your copy must grab the reader and push them to take action. Copy can be a pillar of your internet marketing. How? By producing twice, 5 times, even 10 times the profits. This has been proven over and over in countless marketing tests.But to do that you must complete the selling process. It doesn't end when the customer walks through your virtual door. You still have to persuade and sell them. If you don't, all you've got is a lot of traffic with little to show for it. That's why you must have well-written, persuasive copy on your site.
My work has included long pieces as well as the classified ads format of Google AdWords. I’ve written for both online and printed formats. My Creative Writing major in college set the foundation and I've continued at it ever since. I’ve learned the power of expressive and persuasive writing. That power should be put to work for you, too.
[ Read more about our Sales Copywriting or SEO Copywriting services. ] -
Web Usability: If They Can't Find What They Want On Your Site, They'll Go Find It Somewhere Else
A site optimized to the highest levels for search engine indexing is still a loser if it isn't optimized for human interaction. If a website has a confusing layout or visitors can't find what they're looking for, you'll lose them. Fast.A confusing website is like a bucket with a hole in the bottom. The bucket can't hold anything that goes into it. In the same way, you can’t hold onto your visitors if they become frustrated or feel lost on your site. And once they leave, that's business that won't come back, like water spilled onto the ground.
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Trust & Credibility Building: If Your Customers Don't Buy You, Why Would They Buy From You?
Trust is even more important online than off. No matter what you provide or sell, you must establish to your visitor that you’re credible and trustworthy. We form that bond through web site techniques, your site copy, as well as email, blogs and other tools.It's crucial that trust is as much a part of your internet marketing as your HTML. It’s your path to building rapport with your visitor. It sets the foundation that makes a ‘sale’ much more likely. It creates the right mood for them to take the action you want from them.
Contact us for a marketing/seo consultation or for answers to any questions you may have. We'd be happy to talk to you about what we can do for your business.
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