Jon’s In Waikiki (AKA The Waikiki Marketer)

Too many sites, especially business sites, are throwing away their best opportunity to get searchers through their doors. How? By giving little attention to, or even ignoring, their Meta Descriptions. By not using them, they’re giving Google the responsibility of selling their site. Why would you do that? Google isn’t going to go out of [...]

PPC Campaigns aren’t for everyone or every business. The same thing can be said about every kind of marketing or advertising. What we want to deal with here is why many businesses don’t use this often very effective revenue feeder. Why is that? They’re being given statistics and reasoning that couldn’t be more wrong. And [...]

Part 2 of this series, ‘Your SEO Is Not An Office Supply’ is now up. In it we explain why Search Engine Rankings (and Google Rankings) are not all created equal. Find out the reasons why this truth is so crucial to your business on the Web. Plus find out the 2 things dishonest SEOs [...]

When discussing SEO and the TITLE tag we tend to only think of its use in ranking. That’s extremely important and should never be overlooked. However, SEO – or at least effective SEO – goes beyond ranking. A good SEO considers the marketing and sales consequences, too. Getting in front of a search is step [...]

   Usually Google is the one to lead the way, with Bing & Yahoo, etc. following behind. Not this time. Google just recently added a left side menu, which looks a lot like the ones on…Bing & Yahoo. Nothing wrong with that, but it does put Google in the category that Microsoft fill; that of [...]

The Honolulu Advertiser carried an article today on the fact that Hawaii had seen a big gain in bankruptcy filings last month. It should be noted that this is going on all over, not just in Hawaii. Another important aspect is that many of these were personal bankruptcies. Still, that leaves a lot of room [...]

If you look at the source code of sites today you still see extensive use of the Meta Tags. Specifically, I mean the Meta Keywords tage in this case. You’ll find that someone, acting on SEO conventional wisdom, has stuffed that tag full. They’ve included every keyword and keyphrase related to their industry. And then [...]

The news in the search advertising world got some bad news, at least for some outlets. Both AOL and Ask reported that they are seeing a slowdown in revenue from their search advertising programs. AOL even stated that they expected the decline to continue. On the other hand Google & Yahoo both reported growth during [...]

Did you know that one of the top searches on Google is ‘Yahoo.com’. Searchers using one search engine will input the address of another search engine to find it. Why don’t they just type ‘yahoo.com’ into the address bar of their browser? Who knows. There are a few lessons to be learned here about your [...]

I’m amazed when I look over a potential client’s site and they have the same title on every page. It’s one of the most basic search engine optimization techniques out there. Why would a company use the same page title on every page? Maybe they didn’t understand the value of varying their page titles. Maybe [...]