Jon’s In Waikiki (AKA The Waikiki Marketer)

All the SEO in the world won’t help if….you don’t complete the transaction. This is a real problem for most business on the web including, very possibly, yours. SEO gets the searcher to the site. SEO can confirm consciously and unconsciously that they’re at the right place to get what they want. BUT SEO alone [...]

It’s been a while since last posting due to: A. Some blog software problems B. I’m the current President of the Honolulu Chinese Jaycees and that’s taken a lot  my extra time. Things have eased up on both fronts so I should blogging more regularly. Follow me on Twitter for daily tips and search engine [...]

It looks like Google might be using your bounce rate as part of their ranking algorithm. What does that mean for our SEO efforts? Strictly speaking it’s not actually an SEO problem. Let’s define what a ‘bounce’ is and get some other facts of the way first. A bounce is a single page visit – [...]

Many businesses realize that their site(s) need to be changed – sometimes for a more current look or to improve the user experience or some other reason. What holds them back is the real fear that they could lose the search engine rankings they’ve fought so hard to get. After years of consistent SEO, the [...]

“What?!?! It takes THAT long?!?!”. I was sitting across the table from a prospective client who had just gone into shock. His outburst took place after I had told him that SEO might not produce results for a few months. His site was in bad shape and has not seen any search engine optimization ever. [...]

Just as there is the traditional ‘Black Friday’ for stores on the day after Thanksgiving, there’s now an online twin – ‘Cyber Monday’. Cyber Monday is, as you probably guessed, the online sales day on the Monday after Thanksgiving. The big news here is that, in the midst of this economic slowdown, online sales were [...]

The Honolulu Advertiser carried an article today on the fact that Hawaii had seen a big gain in bankruptcy filings last month. It should be noted that this is going on all over, not just in Hawaii. Another important aspect is that many of these were personal bankruptcies. Still, that leaves a lot of room [...]

People often ask what their Bounce rate should be. There’s not one answer as it will vary across different industries. And even subsets of industries. What you should look at instead is improving your bounce rate constantly. One thing that is making the SEO circles is the bounce rate’s effect on rankings. Some SEOs are [...]

Google is getting more and more personal. As discussed before, the results one searchers gets will often be different from another searcher’s, even if they uses the same search phrase. Google is tracking your search behavior and take that into consideration when they assemble and deliver results to you. Another development recently is Google delivering [...]

If you look at the source code of sites today you still see extensive use of the Meta Tags. Specifically, I mean the Meta Keywords tage in this case. You’ll find that someone, acting on SEO conventional wisdom, has stuffed that tag full. They’ve included every keyword and keyphrase related to their industry. And then [...]