Jon’s In Waikiki (AKA The Waikiki Marketer)

Too many sites, especially business sites, are throwing away their best opportunity to get searchers through their doors. How? By giving little attention to, or even ignoring, their Meta Descriptions. By not using them, they’re giving Google the responsibility of selling their site. Why would you do that? Google isn’t going to go out of [...]

Google has been personalizing their search results to some degree for a while now. That means that your 10 site listings for a certain search might be different for another person who searches using the same keywords. Though the personalized results haven’t brought radically different listings into play, they do impact who gets shown when [...]

Part 3 of ‘Your SEO Is Not An Office Supply’ is now up and ready for you to read. Find out 2 things you can do easily to protect your business from those  SEOs who promise the world, but deliver a beat up, out-of-date globe. If you do these 2 things, you will be able [...]

Part 2 of this series, ‘Your SEO Is Not An Office Supply’ is now up. In it we explain why Search Engine Rankings (and Google Rankings) are not all created equal. Find out the reasons why this truth is so crucial to your business on the Web. Plus find out the 2 things dishonest SEOs [...]

Updated the Google & Search Engine Stats page with some new data and findings that are very interesting and very illuminating. Solid data that’s applicable to your SEO or search marketing strategy, no matter what industry you’re in. Find it here: Google & Search Engine Statistics/Data

When discussing SEO and the TITLE tag we tend to only think of its use in ranking. That’s extremely important and should never be overlooked. However, SEO – or at least effective SEO – goes beyond ranking. A good SEO considers the marketing and sales consequences, too. Getting in front of a search is step [...]

Google is serving its search results more and more on a ‘personal’ basis. In other words, they use your previous searches and ‘search behavior’ to decide how to rank the results you get now. That means rankings are no longer a real guideline that we can hang our SEO hat on. Find out how you [...]

One of the important things people forget when creating web pages is that reading patterns are very different online than off. People reading websites tend to skim or skip around the page, looking for either what they came for or for something that catches their eye. That means you need to add signposts, in a [...]

A lot of businesses are cynical, to say the least, about doing both SEO & Paid Search (PPC) campaigns. The argument is that you end up paying for clicks you would have gotten for free. I don’t believe this is the case for various reasons.  Some of those reasons have been discussed in this blog [...]

I downloaded a PDF listing sites that offer link listing (directories, etc). There were over 400 sites listed and I’m always on the lookout for directories so I dived in. Before I got into the list, though, you were given an offer – they would submit your site to all 400+ sites for a bargain [...]