Jon’s In Waikiki (AKA The Waikiki Marketer)

Google Panda has changed the SEO game. Permanently. There’s new approaches and new factors in search engine optimization that you MUST know if you want to survive. Here’s our 1st article on what you need to know and do to get, or regain, your site rankings in Google: How To Get Rankings In Google Panda

Many businesses have no idea that their SEO is using techniques that could get them into trouble until it’s too late. This happened here in Hawaii for a numer of businesses who trusted a guy who initially got them great Google rankings. Then, one day, those rankings started to plummet… If those businesses had done [...]

Google is constantly shuffling it’s ranking formula to make it better, or at least harder to crack. There are rumored to be as many as 200 factors in the Google ranking algorithm at any time. So how do you contend with that? By using the tried and true. There are 2 SEO Cornerstones that will [...]

Can you get SEO gains from Twitter? Yes…and No. There are ways to get SEO benefits from your Twitter account, but they don’t come directly. You have to know what you’re doing. And that’s exactly what this article tells you – what you should be doing so your SEO can get those advantages now: SEO [...]

SEO, in many ways, is just the 1st half of the equatio – Getting your Google listing in front of the searcher and, hopefully, onto your site. But what about after? Once they’re on the site? What can SEO do then? A lot, if you do it right. Nothing can replace expert copy and sales [...]

There are things about the human mind we may never understand. Keywords are a product of the human mind and its desires. So though we may not understand the ‘Why?’ of SEO keywords ROI, we can see the results and that’s more important. Small variations in your keywords can make huge differences. The kind of [...]

Your bounce rate can give you some valuable insight into problem areas on your website. But what should your bounce rate be? How do you know if you have a good one or a bad one? And, most importantly, what can you do to improve it and keep your customers on your site? Find out [...]

Local SEO is one of those terms that search engine optimization gurus throw around. They like to pretend it’s a complex series of procedures that should only be performed by professionals using the ‘buddy system’. It can be challenging in competitive markets, but the basics are not difficult to understand. Find out what Local SEO [...]

Reciprocal links are still popular online. You probably get at least 1 email a day, if not more, requesting that you exchange links with them. They still have a small SEO benefit, though less than a few years ago. But that’s not the real reason for avoiding reciprocal links. Find out how you could be [...]

Google has formally told us that your page load time(s) is a factor in their ranking formula. In other words, your Google rankings, in part, depend on it. So what can you do to help yourself? Find out some easy steps you can take to not only analyze where your page load problems are, but [...]