Jon’s In Waikiki (AKA The Waikiki Marketer)

Part 3 of ‘Your SEO Is Not An Office Supply’ is now up and ready for you to read. Find out 2 things you can do easily to protect your business from those  SEOs who promise the world, but deliver a beat up, out-of-date globe. If you do these 2 things, you will be able [...]

Part 2 of this series, ‘Your SEO Is Not An Office Supply’ is now up. In it we explain why Search Engine Rankings (and Google Rankings) are not all created equal. Find out the reasons why this truth is so crucial to your business on the Web. Plus find out the 2 things dishonest SEOs [...]

   Usually Google is the one to lead the way, with Bing & Yahoo, etc. following behind. Not this time. Google just recently added a left side menu, which looks a lot like the ones on…Bing & Yahoo. Nothing wrong with that, but it does put Google in the category that Microsoft fill; that of [...]

Google is serving its search results more and more on a ‘personal’ basis. In other words, they use your previous searches and ‘search behavior’ to decide how to rank the results you get now. That means rankings are no longer a real guideline that we can hang our SEO hat on. Find out how you [...]

It looks like Google might be using your bounce rate as part of their ranking algorithm. What does that mean for our SEO efforts? Strictly speaking it’s not actually an SEO problem. Let’s define what a ‘bounce’ is and get some other facts of the way first. A bounce is a single page visit – [...]

Many businesses realize that their site(s) need to be changed – sometimes for a more current look or to improve the user experience or some other reason. What holds them back is the real fear that they could lose the search engine rankings they’ve fought so hard to get. After years of consistent SEO, the [...]

People often ask what their Bounce rate should be. There’s not one answer as it will vary across different industries. And even subsets of industries. What you should look at instead is improving your bounce rate constantly. One thing that is making the SEO circles is the bounce rate’s effect on rankings. Some SEOs are [...]

Google is getting more and more personal. As discussed before, the results one searchers gets will often be different from another searcher’s, even if they uses the same search phrase. Google is tracking your search behavior and take that into consideration when they assemble and deliver results to you. Another development recently is Google delivering [...]

If you look at the source code of sites today you still see extensive use of the Meta Tags. Specifically, I mean the Meta Keywords tage in this case. You’ll find that someone, acting on SEO conventional wisdom, has stuffed that tag full. They’ve included every keyword and keyphrase related to their industry. And then [...]

Hawaii businesses, like all businesses, fall prey to SEO companies promising ‘Top Rankings!’ ‘#1 On Google!’ or all kinds of other promise that do sound great to the uninitiated. Unfortunately, they miss the real target your business is shooting for. First, before we go further, rankings are indeed important. However, rankings are not all equal. [...]