Jon’s In Waikiki (AKA The Waikiki Marketer)

   Usually Google is the one to lead the way, with Bing & Yahoo, etc. following behind. Not this time. Google just recently added a left side menu, which looks a lot like the ones on…Bing & Yahoo. Nothing wrong with that, but it does put Google in the category that Microsoft fill; that of [...]

As you may have read, Facebok just passed Google as the #1 Visited Site on the Web. That’s big news. But what does it mean for your Internet Marketing & SEO? Your strategy has to change, right? Yes & No. Yes, it does raise Facebook’s importance to even greater heights than before. It means more [...]

Google is serving its search results more and more on a ‘personal’ basis. In other words, they use your previous searches and ‘search behavior’ to decide how to rank the results you get now. That means rankings are no longer a real guideline that we can hang our SEO hat on. Find out how you [...]

A few days ago the Official Word came from Google. Their big Caffeine update has NOT gone live, yet. This was news to many as it was assumed that it was already out there or at least partly so. According to Google Mouthpiece Matt Cutts, though, it isn’t. It’s being fed on a server in [...]

A lot of businesses are cynical, to say the least, about doing both SEO & Paid Search (PPC) campaigns. The argument is that you end up paying for clicks you would have gotten for free. I don’t believe this is the case for various reasons.  Some of those reasons have been discussed in this blog [...]

It’s been a while since last posting due to: A. Some blog software problems B. I’m the current President of the Honolulu Chinese Jaycees and that’s taken a lot  my extra time. Things have eased up on both fronts so I should blogging more regularly. Follow me on Twitter for daily tips and search engine [...]

It looks like Google might be using your bounce rate as part of their ranking algorithm. What does that mean for our SEO efforts? Strictly speaking it’s not actually an SEO problem. Let’s define what a ‘bounce’ is and get some other facts of the way first. A bounce is a single page visit – [...]

Just as there is the traditional ‘Black Friday’ for stores on the day after Thanksgiving, there’s now an online twin – ‘Cyber Monday’. Cyber Monday is, as you probably guessed, the online sales day on the Monday after Thanksgiving. The big news here is that, in the midst of this economic slowdown, online sales were [...]

The Honolulu Advertiser carried an article today on the fact that Hawaii had seen a big gain in bankruptcy filings last month. It should be noted that this is going on all over, not just in Hawaii. Another important aspect is that many of these were personal bankruptcies. Still, that leaves a lot of room [...]

If you’ve ever run an AdWords campaign you probably already know that Google will show your ad for related keyphrases that are close to your selected keywords. That can be problematic if you don’t pay attention. It’s part of ongoing work to eliminate keywords or keyphrases that aren’t good for your bottom line. It looks [...]