Jon’s In Waikiki (AKA The Waikiki Marketer)

Google Panda has changed the SEO game. Permanently. There’s new approaches and new factors in search engine optimization that you MUST know if you want to survive. Here’s our 1st article on what you need to know and do to get, or regain, your site rankings in Google: How To Get Rankings In Google Panda

What exactly is Cloaking and how does it help your SEO? A lot of people have heard of it, but don’t know exactly how it’s done or why so many do it. You may even wonder: should I do it? Get your questions answered in this new article. This is especially relevant now as Google [...]

Google AdWords has rolled out a new Match category that straddles the ground between Broad & Phrase Match. It’s called ‘Modified Broad Match’ and it offers you some new ways to tighten the focus of your search keyword matching. It also retains at least some of the open doors that Broad gives so you catch [...]

This development, Google Instant, has the search engine world talking and there’s a good reason for that reaction. It’s an especially public change is one searchers will be interacting with directly starting with the search box on the Google homepage. It doesn’t get much more public than that. This is one of those Google developments [...]

Google has formally told us that your page load time(s) is a factor in their ranking formula. In other words, your Google rankings, in part, depend on it. So what can you do to help yourself? Find out some easy steps you can take to not only analyze where your page load problems are, but [...]

Google has been personalizing their search results to some degree for a while now. That means that your 10 site listings for a certain search might be different for another person who searches using the same keywords. Though the personalized results haven’t brought radically different listings into play, they do impact who gets shown when [...]

Part 3 of ‘Your SEO Is Not An Office Supply’ is now up and ready for you to read. Find out 2 things you can do easily to protect your business from those  SEOs who promise the world, but deliver a beat up, out-of-date globe. If you do these 2 things, you will be able [...]

Updated the Google & Search Engine Stats page with some new data and findings that are very interesting and very illuminating. Solid data that’s applicable to your SEO or search marketing strategy, no matter what industry you’re in. Find it here: Google & Search Engine Statistics/Data

So why is Google doing this? Probably because it’s a Win for them, no matter which way Google Me  goes. If it flies, they win. If it fails, they can still win. Now, how is that possible? First, if it does fly and becomes a real competitor to Facebook, the spoils are obvious. More eyeballs, [...]

The news that Google Me is getting ready for launch is a little confusing. Why is Google trying to take on a well-established service/site/social outlet like Facebook? It’s not in line with their brand. On top of that one very good reason, they’re going to have to offer something incredibly advanced over Facebook to get [...]