Jon’s In Waikiki (AKA The Waikiki Marketer)

Too many sites, especially business sites, are throwing away their best opportunity to get searchers through their doors. How? By giving little attention to, or even ignoring, their Meta Descriptions. By not using them, they’re giving Google the responsibility of selling their site. Why would you do that? Google isn’t going to go out of [...]

PPC Campaigns aren’t for everyone or every business. The same thing can be said about every kind of marketing or advertising. What we want to deal with here is why many businesses don’t use this often very effective revenue feeder. Why is that? They’re being given statistics and reasoning that couldn’t be more wrong. And [...]

Google has been personalizing their search results to some degree for a while now. That means that your 10 site listings for a certain search might be different for another person who searches using the same keywords. Though the personalized results haven’t brought radically different listings into play, they do impact who gets shown when [...]

Updated the Google & Search Engine Stats page with some new data and findings that are very interesting and very illuminating. Solid data that’s applicable to your SEO or search marketing strategy, no matter what industry you’re in. Find it here: Google & Search Engine Statistics/Data

A study was just released from the NAI (National Advertising Initiative), which has some interesting findings. Keep in mind that they surveyed only their own members. Still, it could be telling us a lot that can benefit our Search Engine & Internet Advertising strategies. The study was on Behaviorally Targeted Ads versus non-BTAs. They found [...]

As you may have read, Facebok just passed Google as the #1 Visited Site on the Web. That’s big news. But what does it mean for your Internet Marketing & SEO? Your strategy has to change, right? Yes & No. Yes, it does raise Facebook’s importance to even greater heights than before. It means more [...]

A lot of businesses are cynical, to say the least, about doing both SEO & Paid Search (PPC) campaigns. The argument is that you end up paying for clicks you would have gotten for free. I don’t believe this is the case for various reasons.  Some of those reasons have been discussed in this blog [...]

All the SEO in the world won’t help if….you don’t complete the transaction. This is a real problem for most business on the web including, very possibly, yours. SEO gets the searcher to the site. SEO can confirm consciously and unconsciously that they’re at the right place to get what they want. BUT SEO alone [...]

Many businesses realize that their site(s) need to be changed – sometimes for a more current look or to improve the user experience or some other reason. What holds them back is the real fear that they could lose the search engine rankings they’ve fought so hard to get. After years of consistent SEO, the [...]

“What?!?! It takes THAT long?!?!”. I was sitting across the table from a prospective client who had just gone into shock. His outburst took place after I had told him that SEO might not produce results for a few months. His site was in bad shape and has not seen any search engine optimization ever. [...]