Jon’s In Waikiki (AKA The Waikiki Marketer)

What exactly is Cloaking and how does it help your SEO? A lot of people have heard of it, but don’t know exactly how it’s done or why so many do it. You may even wonder: should I do it? Get your questions answered in this new article. This is especially relevant now as Google [...]

Google is constantly shuffling it’s ranking formula to make it better, or at least harder to crack. There are rumored to be as many as 200 factors in the Google ranking algorithm at any time. So how do you contend with that? By using the tried and true. There are 2 SEO Cornerstones that will [...]

Can you get SEO gains from Twitter? Yes…and No. There are ways to get SEO benefits from your Twitter account, but they don’t come directly. You have to know what you’re doing. And that’s exactly what this article tells you – what you should be doing so your SEO can get those advantages now: SEO [...]

There are things about the human mind we may never understand. Keywords are a product of the human mind and its desires. So though we may not understand the ‘Why?’ of SEO keywords ROI, we can see the results and that’s more important. Small variations in your keywords can make huge differences. The kind of [...]

Your bounce rate can give you some valuable insight into problem areas on your website. But what should your bounce rate be? How do you know if you have a good one or a bad one? And, most importantly, what can you do to improve it and keep your customers on your site? Find out [...]

Subdomains can be used effectively to help your PPC campaigns. Too many people overlook these tools and leave them hanging unused in the PPC shed. Learn in this new article how to use subdomains in ways that will increase your click-thru rate and conversions. And that means higher profits at the end of the day: [...]

There’s a lot more to search engine marketing and SEO than just picking keywords that seem to get a lot of searches. You also have to understand that there’s a general motivation that chracterizes each and every keyphrase out there. That motivation is called Search Intent and it means everything for your business because it [...]

Google AdWords has rolled out a new Match category that straddles the ground between Broad & Phrase Match. It’s called ‘Modified Broad Match’ and it offers you some new ways to tighten the focus of your search keyword matching. It also retains at least some of the open doors that Broad gives so you catch [...]

Google has formally told us that your page load time(s) is a factor in their ranking formula. In other words, your Google rankings, in part, depend on it. So what can you do to help yourself? Find out some easy steps you can take to not only analyze where your page load problems are, but [...]

Internet Marketing, like all Marketing, is based on one timeless truth. At least successful Internet Marketing is. Find out what that Truth is and how you can start implementing it immediately in this new article: Timeless Truth of Internet Marketing