Jon's In Waikiki (AKA The Waikiki Marketer) » Pay Per Click (PPC) or Paid Search

The Key to Profitable Facebook Ads

<ADMINNICENAME> — Tue, 26 Oct 2010 08:50:40 +0000

Many PPC experts have tried to transfer their successful Google AdWords campaigns over to Facebook and watched them fail miserably. Why? Because Facebook requires a completely different approach to search engine PPC systems like AdWords.

You have to realize that your prospects in social media have a state of mind that has little to nothing in common with the search engine prospect.

Find out what you must know about creating Facebook Ads to ensure they’re profitable and relevant:

The Key to Facebook PPC Ads

3 Crucial Rules To Understanding SEO Keywords

<ADMINNICENAME> — Thu, 14 Oct 2010 01:39:00 +0000

There are things about the human mind we may never understand. Keywords are a product of the human mind and its desires. So though we may not understand the ‘Why?’ of SEO keywords ROI, we can see the results and that’s more important. Small variations in your keywords can make huge differences. The kind of differences that divide those In Business & Profitable and those Out of Business.

Here’s 3 Rules you must use in your keyword research and keyword tracking that just might make the difference for you:

3 Rules For SEO Keyword Profits

Pay-Per-Click & SubDomains – Match Made In PPC Heaven

<ADMINNICENAME> — Wed, 29 Sep 2010 22:43:39 +0000

Subdomains can be used effectively to help your PPC campaigns. Too many people overlook these tools and leave them hanging unused in the PPC shed. Learn in this new article how to use subdomains in ways that will increase your click-thru rate and conversions. And that means higher profits at the end of the day:

PPC Profits From SubDomains

The 3 Types of Search & What They Mean For Your Search Marketing

<ADMINNICENAME> — Wed, 15 Sep 2010 10:34:11 +0000

There’s a lot more to search engine marketing and SEO than just picking keywords that seem to get a lot of searches. You also have to understand that there’s a general motivation that chracterizes each and every keyphrase out there. That motivation is called Search Intent and it means everything for your business because it means whether the searcher is intending to buy or accomplish something completely different.

Find out what the 3 major search intents are and how you can use them to your business advantage:

The 3 Search Types & Your Search Engine Marketing

Google AdWords New Match – How Do You Use It?

<ADMINNICENAME> — Fri, 10 Sep 2010 09:57:34 +0000

Google AdWords has rolled out a new Match category that straddles the ground between Broad & Phrase Match. It’s called ‘Modified Broad Match’ and it offers you some new ways to tighten the focus of your search keyword matching. It also retains at least some of the open doors that Broad gives so you catch new possibilities that wouldn’t normally trigger your search ads. Find out more about Modified Broad Match and how to implement it in your PPC today:

Modified Broad Match: What It Is & How To Use It To Your Advantage

Guaranteed Marketing Research Using PPC

<ADMINNICENAME> — Wed, 08 Sep 2010 09:28:50 +0000

In one way or another you still use offline marketing and advertising, whether it’s print ads, brochures, leaflets or even your business cards. What you’re not using is the most powerful marketing research machine out there: Google AdWords and other PPC outlets.

If you use them correctly you can find out exactly what language, offers, headlines, phrasing brings in the customers; And you can put those guaranteed winners to work for your business offline. Read how to use PPC for offline marketing research and start using this invaluable data today:

How To Turbocharge Your Offline Marketing With PPC

Paid Search (PPC): Why It Works Exactly Right & Where PPC Skeptics Go Very Wrong

<ADMINNICENAME> — Tue, 31 Aug 2010 18:07:54 +0000

PPC Campaigns aren’t for everyone or every business. The same thing can be said about every kind of marketing or advertising. What we want to deal with here is why many businesses don’t use this often very effective revenue feeder. Why is that?

They’re being given statistics and reasoning that couldn’t be more wrong. And that’s why many companies are missing profits that are well within their reach.

Find out why the PPC skeptics arguments are wrong, even though they’re built on numbers that, technically, are right. This article could open your eyes to a huge missed opportunity.

Read it all here:

PPC Works Exactly Right

Google & Search Engine Statistics UPDATED

<ADMINNICENAME> — Sun, 11 Jul 2010 00:12:24 +0000

Updated the Google & Search Engine Stats page with some new data and findings that are very interesting and very illuminating. Solid data that’s applicable to your SEO or search marketing strategy, no matter what industry you’re in.

Find it here:

Google & Search Engine Statistics/Data

Why Google is Taking On Facebook – Part 2

<ADMINNICENAME> — Tue, 06 Jul 2010 23:16:34 +0000

So why is Google doing this? Probably because it’s a Win for them, no matter which way Google Me goes. If it flies, they win. If it fails, they can still win. Now, how is that possible?

First, if it does fly and becomes a real competitor to Facebook, the spoils are obvious. More eyeballs, further Web dominance, plus a brand new avenue for their very lucrative advertising programs. But, how would they benefit if it fails?

Even if it goes down the tubes, they get one thing they are always after – behavior data. And they’ll get it in spades. Let’s say they only get 1 million people to sign up and participate on their platform. That’s a pretty good sample for reliable marketing, and market, research.

Facebook is already benefitting from the HUGE amount of knowledge they’ve built up from their members declaring exactly what they like, their political preference, what they don’t line and even their ‘orientation’.

If Google could add similar data to their already huge storehouse of search behavior, they’ll have a huge advantage for serving their ads. They’ll know that much more about targeting messages, services and products to the right person.

So what if Google Me dies after a few years of comparatively low use? They’ll still walk away with a mountain of data to use and benefit from in the years ahead. They may take a loss on one hand, but the other hand, Advertising, will make up for that. And fast.

Search Engine & Internet Advertising: Behavior Matters

<ADMINNICENAME> — Mon, 29 Mar 2010 21:32:44 +0000

A study was just released from the NAI (National Advertising Initiative), which has some interesting findings. Keep in mind that they surveyed only their own members. Still, it could be telling us a lot that can benefit our Search Engine & Internet Advertising strategies.

The study was on Behaviorally Targeted Ads versus non-BTAs. They found that Behaviorally Targeted Ads were both twice as effective and twice as expensive. However, if this approach raises your profitability what do you care that it costs more? It’s an investment, remember?

The study highlights, courtesy of SmallBusinessNewz:

- Behaviorally-targeted ads were 17.9% of respondents’ advertising revenue, with revenue increasing from 16.2% in Q1 to 19.4% in Q4 2009.

- Over half of the respondents’ ad revenue – 54.6% – went towards the purchase of inventory and was therefore shared with publishers and content producers to support their businesses.

- Data from a smaller subset of the survey respondents suggested that users who clicked on a behaviorally-targeted ad were more than twice as likely to complete a transaction or sale with that site than those who clicked a standard run-of-service ad (6.8% vs. 2.8%).

- Total online ad revenue for the twelve companies who participated in the study was $3.323 billion in 2009.

Sounds like emphasis on these ads could pay off very well. To see the full study in PDF:

Behavioral Ads Study by NAI