Jon’s In Waikiki (AKA The Waikiki Marketer)

Many PPC experts have tried to transfer their successful Google AdWords campaigns over to Facebook and watched them fail miserably. Why? Because Facebook requires a completely different approach to search engine PPC systems like AdWords. You have to realize that your prospects in social media have a state of mind that has little to nothing [...]

There are things about the human mind we may never understand. Keywords are a product of the human mind and its desires. So though we may not understand the ‘Why?’ of SEO keywords ROI, we can see the results and that’s more important. Small variations in your keywords can make huge differences. The kind of [...]

Subdomains can be used effectively to help your PPC campaigns. Too many people overlook these tools and leave them hanging unused in the PPC shed. Learn in this new article how to use subdomains in ways that will increase your click-thru rate and conversions. And that means higher profits at the end of the day: [...]

There’s a lot more to search engine marketing and SEO than just picking keywords that seem to get a lot of searches. You also have to understand that there’s a general motivation that chracterizes each and every keyphrase out there. That motivation is called Search Intent and it means everything for your business because it [...]

Google AdWords has rolled out a new Match category that straddles the ground between Broad & Phrase Match. It’s called ‘Modified Broad Match’ and it offers you some new ways to tighten the focus of your search keyword matching. It also retains at least some of the open doors that Broad gives so you catch [...]

In one way or another you still use offline marketing and advertising, whether it’s print ads, brochures, leaflets or even your business cards. What you’re not using is the most powerful marketing research machine out there: Google AdWords and other PPC outlets. If you use them correctly you can find out exactly what language, offers, [...]

PPC Campaigns aren’t for everyone or every business. The same thing can be said about every kind of marketing or advertising. What we want to deal with here is why many businesses don’t use this often very effective revenue feeder. Why is that? They’re being given statistics and reasoning that couldn’t be more wrong. And [...]

Updated the Google & Search Engine Stats page with some new data and findings that are very interesting and very illuminating. Solid data that’s applicable to your SEO or search marketing strategy, no matter what industry you’re in. Find it here: Google & Search Engine Statistics/Data

So why is Google doing this? Probably because it’s a Win for them, no matter which way Google Me  goes. If it flies, they win. If it fails, they can still win. Now, how is that possible? First, if it does fly and becomes a real competitor to Facebook, the spoils are obvious. More eyeballs, [...]

A study was just released from the NAI (National Advertising Initiative), which has some interesting findings. Keep in mind that they surveyed only their own members. Still, it could be telling us a lot that can benefit our Search Engine & Internet Advertising strategies. The study was on Behaviorally Targeted Ads versus non-BTAs. They found [...]