Jon’s In Waikiki (AKA The Waikiki Marketer)

Google has formally told us that your page load time(s) is a factor in their ranking formula. In other words, your Google rankings, in part, depend on it. So what can you do to help yourself? Find out some easy steps you can take to not only analyze where your page load problems are, but [...]

Internet Marketing, like all Marketing, is based on one timeless truth. At least successful Internet Marketing is. Find out what that Truth is and how you can start implementing it immediately in this new article: Timeless Truth of Internet Marketing

Too many sites, especially business sites, are throwing away their best opportunity to get searchers through their doors. How? By giving little attention to, or even ignoring, their Meta Descriptions. By not using them, they’re giving Google the responsibility of selling their site. Why would you do that? Google isn’t going to go out of [...]

PPC Campaigns aren’t for everyone or every business. The same thing can be said about every kind of marketing or advertising. What we want to deal with here is why many businesses don’t use this often very effective revenue feeder. Why is that? They’re being given statistics and reasoning that couldn’t be more wrong. And [...]

Google has been personalizing their search results to some degree for a while now. That means that your 10 site listings for a certain search might be different for another person who searches using the same keywords. Though the personalized results haven’t brought radically different listings into play, they do impact who gets shown when [...]

Part 3 of ‘Your SEO Is Not An Office Supply’ is now up and ready for you to read. Find out 2 things you can do easily to protect your business from those  SEOs who promise the world, but deliver a beat up, out-of-date globe. If you do these 2 things, you will be able [...]

Part 2 of this series, ‘Your SEO Is Not An Office Supply’ is now up. In it we explain why Search Engine Rankings (and Google Rankings) are not all created equal. Find out the reasons why this truth is so crucial to your business on the Web. Plus find out the 2 things dishonest SEOs [...]

I have a friend whose web designer has screwed up his site badly. My friend been unable to capture leads, the lifeblood of his business, for almost 3 weeks now. At any time this would be frustrating. In this economy it borders on deadly. The designer didn’t work out how the lead capture system would [...]

Updated the Google & Search Engine Stats page with some new data and findings that are very interesting and very illuminating. Solid data that’s applicable to your SEO or search marketing strategy, no matter what industry you’re in. Find it here: Google & Search Engine Statistics/Data

So why is Google doing this? Probably because it’s a Win for them, no matter which way Google Me  goes. If it flies, they win. If it fails, they can still win. Now, how is that possible? First, if it does fly and becomes a real competitor to Facebook, the spoils are obvious. More eyeballs, [...]