If those businesses had done what we explain how to do in this article they could’ve saved themselves a lot of problems and a lot of lost profits. Find out here how to detect Black Hat SEO even before you hire one:

How To Detect Black Hat SEO

SEO Package Level 1 – For smaller businesses or those looking to get into the game affordably.

SEO Package Level 2 – Package for more competitive businesses and industries who need solid SEO for more than a few keyphrases.

SEO Package Level 3 – Customized level for large projects and those who want even deeper services such as Social Media Marketing, Press Releases, Article Writing & More.

SEO Client Rankings #1

SEO Client Rankings #2

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See the 1st Client Google Rankings here:

SEO Client Rankings

The even bigger news is that the weekend after Thanksgiving saw an even bigger gain over last year – up 19% over 2007 to be exact. Hawaii businesses – are you getting your cut? Are you using SEO, search and internet marketing to their fullest? Are you working on improving your sales funnel on your site(s)? Are you addressing the online customer’s needs and wants?

Now is the time to get your search and internet presence moving. We need to see more local business success here in Hawaii – and this is a big door opening for you. You just have to go through it.

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What can Hawaii businesses do? Some won’t be able to do much in this time of crushing upheaval. It’s not their fault, it’s the time and the conditions. Some, though, could be doing better. It’s my belief that SEO & Search/Internet Marketing could be a way out for some.

Search engine marketing – whether that’s organic SEO, paid search (Google AdWords, etc.) and/or marketing on and of the site itself – are the most cost effective marketing avenues out there. It pays off better than print and TV, hands down.

Search/internet marketing gives you the means to target your best prospects precisely. It takes time and effort, but it costs less than traditional marketing. Done right, online marketing gives you feedback so you can adjust your efforts to sharpen your aim more and more.

Hawaii businesses must work on finding their best prospects, the ones that bring the profits in consistently. That is what will see them through this difficult time. Search and internet marketing should be at the top of their list. If it isn’t they need to have a good reason for why it’s not there. It could save your business.

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Hawaii business has a long history of being built on relationships and trust. In Honolulu, and especially on our Neighbor Islands, people do not ‘do businesse’ as quickly as on the Mainland. Here, some measure of rapport must be built. If you can establish that you have mutual friends or relatives, even better. It’s a slower, yet in some ways, richer way of business.

This need for trust and credibility has direct applications for all businesses on the internet, whether they’re in Hawaii or not. There is a desire by your visitors to feel comfortable buying from you – or just ‘buying you’. Without a brick-and-mortar shop to visit, at least initially, your prospect wants to get to know you or at least be reasurred that taking the next step won’t be risky.

How can you do this? Give people a look at You, your business, your life even. An About Us page, done right, can establish the human face that sometimes makes the difference between a sale and a click off of your site. Give people a reason to trust you and your product or service. In other words, expand your marketing to include yourself and your business. Or your way of doing business.

Tell them what professional groups you belong to. Show your office or store, if you have one. Give some background to the readers. What was true about offline Marketing is doubly true of Search and Internet Marketing – and that is the fact that ‘Everything You Do Is Marketing’. Remember, they’re not just buying what you sell, they have to buy ‘you’. Integrate that into your search/internet marketing efforts and it will pay off.

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Another development recently is Google delivering results based on your geographic location. They will give a boost to businesses and search listings that are located – or are more relevant – to your area. So far that doesn’t necessarily mean that local businesses automatically make the Top 10 for everybody using Google in your town. It does, though, give you an edge that most businesses would be wise to exploit.

Many SEO and search marketing experts are now saying that strict rankings will become meaningless as they don’t apply across the board. One searcher’s Top 10 will not be the same as another’s. Your search marketing will need to get more personal. If relevant, you need to tell the search engines who you are and where you are in uncertain terms.

Your SEO and site optimization must target your audience as precisely as possible. That will be the key to success. Find out WHO your audience is – not in general terms, but specific ones. Then create content directed at them.

Some Hawaii businesses will find this to be a little difficult as activities targeted at travelers mean reaching them before they come to the Islands as well as after. There are those who book ahead and others who book tours and activities once they’re here. You have to figure out how your SEO/Seach marketing efforts will take shape to solve that dilemma.

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First, before we go further, rankings are indeed important. However, rankings are not all equal. If you just want bragging rights for being at the top of Google, you have a lot of options. In fact, it’s very easy to get to the #1 Google spot. There are unlimited numbers of keyphrases. You’re only limited by your imagination.

What really counts is finding the keyphrases that bring your conversions – your sales, your clients, your leads. That will be a harder path to follow, but it’s the one that makes SEO truly succesful. It’s like hunting. Which trail leads to the prize? Which one looks good, yet ultimately goes nowhere? That is what you’re shooting at and for with SEO. And most SEO companies forget that. I know a lot of Hawaii companies who are not getting what they think they are because of this.

Rankings are on the way to SEO success, but they aren’t the pot of gold at the end. Your most important factor in your SEO campaign should be the Conversions. That’s what will pay your bills. And we in Hawaii know how expensive our bills are.

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My friend made the good point that Hawaii business is conducted on a word-of-mouth basis. Success locally often comes down to recommendations and referrals, one person to another. That’s true in most places, but it takes on a whole new dimension in Hawaii.

Therefore, many Hawaii businesses see little use in the Internet, and that includes SEO. Hawaii runs differently so Internet/Search Marketing are seen by many as something mainland companies do, but it serves little purpose here.

I don’t share that view wholly. In fact, SEO and Internet Marketing can reinforce that word of mouth, which is so important here. Hawaii consumers/clients are turning to search engines more and more. The younger generations here are building the same Google habits their mainland counterparts have had for some years.

A Hawaii business, with a strong SEO driven presence, can capitalize on the local ways by using testimonials, the ‘social’ web (such as Facebook, YouTube, etc.) and other internet tools in the traditional local business ways.

Another use would be to reinforce their local presence. A Hawaii searcher might look for a business or service and THEN ask around for opinions. If you can get in front of them, you have a much better chance as they’ll be asking around about you, not your competitor. Just make sure to keep your business clean so that any feedback they get is good.

Hawaii SEO has arrived as a viable local business tool. It just needs the right people to realize it before we lose more of our valued Hawaii businesses. We’ve lost enough of them already.

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