Jon’s In Waikiki (AKA The Waikiki Marketer)

PPC Campaigns aren’t for everyone or every business. The same thing can be said about every kind of marketing or advertising. What we want to deal with here is why many businesses don’t use this often very effective revenue feeder. Why is that? They’re being given statistics and reasoning that couldn’t be more wrong. And [...]

Google has been personalizing their search results to some degree for a while now. That means that your 10 site listings for a certain search might be different for another person who searches using the same keywords. Though the personalized results haven’t brought radically different listings into play, they do impact who gets shown when [...]

Part 3 of ‘Your SEO Is Not An Office Supply’ is now up and ready for you to read. Find out 2 things you can do easily to protect your business from those  SEOs who promise the world, but deliver a beat up, out-of-date globe. If you do these 2 things, you will be able [...]

Part 2 of this series, ‘Your SEO Is Not An Office Supply’ is now up. In it we explain why Search Engine Rankings (and Google Rankings) are not all created equal. Find out the reasons why this truth is so crucial to your business on the Web. Plus find out the 2 things dishonest SEOs [...]

Updated the Google & Search Engine Stats page with some new data and findings that are very interesting and very illuminating. Solid data that’s applicable to your SEO or search marketing strategy, no matter what industry you’re in. Find it here: Google & Search Engine Statistics/Data

So why is Google doing this? Probably because it’s a Win for them, no matter which way Google Me  goes. If it flies, they win. If it fails, they can still win. Now, how is that possible? First, if it does fly and becomes a real competitor to Facebook, the spoils are obvious. More eyeballs, [...]

The news that Google Me is getting ready for launch is a little confusing. Why is Google trying to take on a well-established service/site/social outlet like Facebook? It’s not in line with their brand. On top of that one very good reason, they’re going to have to offer something incredibly advanced over Facebook to get [...]

When discussing SEO and the TITLE tag we tend to only think of its use in ranking. That’s extremely important and should never be overlooked. However, SEO – or at least effective SEO – goes beyond ranking. A good SEO considers the marketing and sales consequences, too. Getting in front of a search is step [...]

   Usually Google is the one to lead the way, with Bing & Yahoo, etc. following behind. Not this time. Google just recently added a left side menu, which looks a lot like the ones on…Bing & Yahoo. Nothing wrong with that, but it does put Google in the category that Microsoft fill; that of [...]

As you may have read, Facebok just passed Google as the #1 Visited Site on the Web. That’s big news. But what does it mean for your Internet Marketing & SEO? Your strategy has to change, right? Yes & No. Yes, it does raise Facebook’s importance to even greater heights than before. It means more [...]