Jon’s In Waikiki (AKA The Waikiki Marketer)

This isn’t exactly breaking news, but the latest big Google ranking changes is the new ‘Google Fresh’. What is it? For once, the update name actually means something. The idea behind it is that Google now gives SEO ranking points for Fresh Content. They had always done this to some degree, but there seems to [...]

Much of Social Media interaction and use is seen by the general public, or at least a big slice of it. What many don’t know is that there is also a huge, and growing, social media world going on underneath the surface. The idea of Google+, many are saying, is to capitalize on this with [...]

Google Panda has changed the SEO game. Permanently. There’s new approaches and new factors in search engine optimization that you MUST know if you want to survive. Here’s our 1st article on what you need to know and do to get, or regain, your site rankings in Google: How To Get Rankings In Google Panda

What exactly is Cloaking and how does it help your SEO? A lot of people have heard of it, but don’t know exactly how it’s done or why so many do it. You may even wonder: should I do it? Get your questions answered in this new article. This is especially relevant now as Google [...]

Many businesses have no idea that their SEO is using techniques that could get them into trouble until it’s too late. This happened here in Hawaii for a numer of businesses who trusted a guy who initially got them great Google rankings. Then, one day, those rankings started to plummet… If those businesses had done [...]

Google is constantly shuffling it’s ranking formula to make it better, or at least harder to crack. There are rumored to be as many as 200 factors in the Google ranking algorithm at any time. So how do you contend with that? By using the tried and true. There are 2 SEO Cornerstones that will [...]

Can you get SEO gains from Twitter? Yes…and No. There are ways to get SEO benefits from your Twitter account, but they don’t come directly. You have to know what you’re doing. And that’s exactly what this article tells you – what you should be doing so your SEO can get those advantages now: SEO [...]

SEO, in many ways, is just the 1st half of the equatio – Getting your Google listing in front of the searcher and, hopefully, onto your site. But what about after? Once they’re on the site? What can SEO do then? A lot, if you do it right. Nothing can replace expert copy and sales [...]

Google PageRank can be very confusing, especially for those getting started with their SEO. There’s a lot of misconceptions out there that you should know the truth about. Here are 3 BIG Google PageRank myths we read and hear all the time. They affect your SEO strategy so you need to have the facts. Get [...]

We’ve put up SEO Packages for clients who want to go that way. Our SEO work is not restricted or limited to these. We can customize to your specific case if needed. However, these will give you options if that’s the way you want to go. See them here: SEO Package Level 1 – For [...]