Jon's In Waikiki (AKA The Waikiki Marketer) » Google AdWords

The Key to Profitable Facebook Ads

<ADMINNICENAME> — Tue, 26 Oct 2010 08:50:40 +0000

Many PPC experts have tried to transfer their successful Google AdWords campaigns over to Facebook and watched them fail miserably. Why? Because Facebook requires a completely different approach to search engine PPC systems like AdWords.

You have to realize that your prospects in social media have a state of mind that has little to nothing in common with the search engine prospect.

Find out what you must know about creating Facebook Ads to ensure they’re profitable and relevant:

The Key to Facebook PPC Ads

Pay-Per-Click & SubDomains – Match Made In PPC Heaven

<ADMINNICENAME> — Wed, 29 Sep 2010 22:43:39 +0000

Subdomains can be used effectively to help your PPC campaigns. Too many people overlook these tools and leave them hanging unused in the PPC shed. Learn in this new article how to use subdomains in ways that will increase your click-thru rate and conversions. And that means higher profits at the end of the day:

PPC Profits From SubDomains

Google AdWords New Match – How Do You Use It?

<ADMINNICENAME> — Fri, 10 Sep 2010 09:57:34 +0000

Google AdWords has rolled out a new Match category that straddles the ground between Broad & Phrase Match. It’s called ‘Modified Broad Match’ and it offers you some new ways to tighten the focus of your search keyword matching. It also retains at least some of the open doors that Broad gives so you catch new possibilities that wouldn’t normally trigger your search ads. Find out more about Modified Broad Match and how to implement it in your PPC today:

Modified Broad Match: What It Is & How To Use It To Your Advantage

Guaranteed Marketing Research Using PPC

<ADMINNICENAME> — Wed, 08 Sep 2010 09:28:50 +0000

In one way or another you still use offline marketing and advertising, whether it’s print ads, brochures, leaflets or even your business cards. What you’re not using is the most powerful marketing research machine out there: Google AdWords and other PPC outlets.

If you use them correctly you can find out exactly what language, offers, headlines, phrasing brings in the customers; And you can put those guaranteed winners to work for your business offline. Read how to use PPC for offline marketing research and start using this invaluable data today:

How To Turbocharge Your Offline Marketing With PPC

Paid Search (PPC): Why It Works Exactly Right & Where PPC Skeptics Go Very Wrong

<ADMINNICENAME> — Tue, 31 Aug 2010 18:07:54 +0000

PPC Campaigns aren’t for everyone or every business. The same thing can be said about every kind of marketing or advertising. What we want to deal with here is why many businesses don’t use this often very effective revenue feeder. Why is that?

They’re being given statistics and reasoning that couldn’t be more wrong. And that’s why many companies are missing profits that are well within their reach.

Find out why the PPC skeptics arguments are wrong, even though they’re built on numbers that, technically, are right. This article could open your eyes to a huge missed opportunity.

Read it all here:

PPC Works Exactly Right

Search Engine & Internet Advertising: Behavior Matters

<ADMINNICENAME> — Mon, 29 Mar 2010 21:32:44 +0000

A study was just released from the NAI (National Advertising Initiative), which has some interesting findings. Keep in mind that they surveyed only their own members. Still, it could be telling us a lot that can benefit our Search Engine & Internet Advertising strategies.

The study was on Behaviorally Targeted Ads versus non-BTAs. They found that Behaviorally Targeted Ads were both twice as effective and twice as expensive. However, if this approach raises your profitability what do you care that it costs more? It’s an investment, remember?

The study highlights, courtesy of SmallBusinessNewz:

- Behaviorally-targeted ads were 17.9% of respondents’ advertising revenue, with revenue increasing from 16.2% in Q1 to 19.4% in Q4 2009.

- Over half of the respondents’ ad revenue – 54.6% – went towards the purchase of inventory and was therefore shared with publishers and content producers to support their businesses.

- Data from a smaller subset of the survey respondents suggested that users who clicked on a behaviorally-targeted ad were more than twice as likely to complete a transaction or sale with that site than those who clicked a standard run-of-service ad (6.8% vs. 2.8%).

- Total online ad revenue for the twelve companies who participated in the study was $3.323 billion in 2009.

Sounds like emphasis on these ads could pay off very well. To see the full study in PDF:

Behavioral Ads Study by NAI

Facebook Beats Google – What’s That Mean for Your SEO/SEM?

<ADMINNICENAME> — Fri, 19 Mar 2010 04:03:47 +0000

As you may have read, Facebok just passed Google as the #1 Visited Site on the Web. That’s big news. But what does it mean for your Internet Marketing & SEO? Your strategy has to change, right? Yes & No.

Yes, it does raise Facebook’s importance to even greater heights than before. It means more business will be, and should be, trying out Facebook’s advertising program. Going where the eyeballs are is always a good strategy. But what about our SEO and search engine marketing efforts, including PPC?

Facebook’s win shouldn’t change that at all, at least for now. When people go to Google they’re actively looking for a product or service. It’s still an incredible system that gets you in front of real prospects. If you’re doing it right.

The Facebook visitor is, by definition, a lesser prospect. Their main intent is to connect with friends, play some games, upload photos from a trip. They’re not in the frame of mind of someone who’s ready to buy.

Is there still a lot of potential to marketing and advertising on Facebook? Absolutely. But it’s not a replacement of AdWords or Google rankings. It’s another avenue that should be pursued, though. It just might be a very lucrative one, but don’t expect it to replace Google for getting customers through you door.

Search/Internet Marketing A Cure For Hawaii’s Ills?

<ADMINNICENAME> — Tue, 02 Dec 2008 23:50:31 +0000

The Honolulu Advertiser carried an article today on the fact that Hawaii had seen a big gain in bankruptcy filings last month. It should be noted that this is going on all over, not just in Hawaii. Another important aspect is that many of these were personal bankruptcies. Still, that leaves a lot of room for Hawaii businesses to be included in that number. And they were indeed present.

What can Hawaii businesses do? Some won’t be able to do much in this time of crushing upheaval. It’s not their fault, it’s the time and the conditions. Some, though, could be doing better. It’s my belief that SEO & Search/Internet Marketing could be a way out for some.

Search engine marketing – whether that’s organic SEO, paid search (Google AdWords, etc.) and/or marketing on and of the site itself – are the most cost effective marketing avenues out there. It pays off better than print and TV, hands down.

Search/internet marketing gives you the means to target your best prospects precisely. It takes time and effort, but it costs less than traditional marketing. Done right, online marketing gives you feedback so you can adjust your efforts to sharpen your aim more and more.

Hawaii businesses must work on finding their best prospects, the ones that bring the profits in consistently. That is what will see them through this difficult time. Search and internet marketing should be at the top of their list. If it isn’t they need to have a good reason for why it’s not there. It could save your business.

Tags: seo, sem, search, , engine, , marketing, optimization, , , hawaii, , business, , internet, , web, , online, , adwords, , paid, , search, , google, , site, , website

Paid Search News: Google AdWords & Automatic Matching

<ADMINNICENAME> — Sun, 30 Nov 2008 05:53:11 +0000

If you’ve ever run an AdWords campaign you probably already know that Google will show your ad for related keyphrases that are close to your selected keywords. That can be problematic if you don’t pay attention. It’s part of ongoing work to eliminate keywords or keyphrases that aren’t good for your bottom line.

It looks as if Google is looking to expand these possibilities for adding keywords to show your ad for even more, though. They’ve been integrating a new feature for some AdWords campaigns as a test the past few months, expanding it even more recently.

The idea is that any ‘extra’ room in your daily budget could be applied to clicks for these ‘Automatic Matches’ that Google makes on your behalf. Since Google has been doing this kind of matching for some time, it seems that this new feature in paid search would expand the matching potential even more.

Right now it is set so that you have to actually opt-in to have this matching done in your AdWords campaign. However, from experience, it would be best to keep track of it in your AdWords dashboard. You never know if they’ll set it to automatically be ‘On’ for all users. Especially once this becomes a standard feature for all search advertising accounts on Google.

I will not be using it as it relinquishes control over keywords, giving Google’s computers a lot of leeway on how my clients’ money is spent. I prefer to know where the budget is going and why. Leaving this ‘feature’ running could be like turning on the faucet in the bathtub and then leaving for a vacation. You might come back to a mess when you return.

Tags: seo, , paid, , search, , ppc, , sem, advertising, , engine, , marketing, , adwords, , google, , web, , internet, , online, , ads

Search Marketing/Advertising In Economic Downturn

<ADMINNICENAME> — Wed, 12 Nov 2008 21:37:34 +0000

The news in the search advertising world got some bad news, at least for some outlets. Both AOL and Ask reported that they are seeing a slowdown in revenue from their search advertising programs. AOL even stated that they expected the decline to continue.

On the other hand Google & Yahoo both reported growth during recent months. AdWords & Yahoo Ads both boosted their profits. So which is the real story? I believe that search marketing/advertising is still growing. Yahoo and especially Google have excellent search ad programs, so they’re just getting more business that the weaker ones (AOL & Ask) don’t.

In fact, there is a trend toward more search engine use by consumers during this economic downturn. They’re taking more time and putting more effort into shopping around. If they have less money to play with, they want to be sure it’s going to be spent wisely. That means research on Google, Yahoo, etc.

That means that search marketing and advertising is worth your money if you’re a business. It’s where the consumers and clients are going so you need to be there in front of them. It’s time to stop missing the party. Search marketing is the both the present and the forseeable future.

Tags: seo, , search, , engine, , marketing, advertising, , ads, , google, , yahoo, , adwords, , sem, , pay, , per, , click, , ppc, , paid, , web, , online, , internet