Many PPC experts have tried to transfer their successful Google AdWords campaigns over to Facebook and watched them fail miserably. Why? Because Facebook requires a completely different approach to search engine PPC systems like AdWords. You have to realize that your prospects in social media have a state of mind that has little to nothing [...]
Entries Tagged as 'Google AdWords'
The Key to Profitable Facebook Ads
October 25th, 2010 · No Comments
Tags: Facebook Ads/PPC · Google AdWords · internet marketing · Pay Per Click (PPC) or Paid Search
Pay-Per-Click & SubDomains – Match Made In PPC Heaven
September 29th, 2010 · No Comments
Subdomains can be used effectively to help your PPC campaigns. Too many people overlook these tools and leave them hanging unused in the PPC shed. Learn in this new article how to use subdomains in ways that will increase your click-thru rate and conversions. And that means higher profits at the end of the day: [...]
Tags: Google · Google AdWords · internet marketing · Pay Per Click (PPC) or Paid Search · search engine marketing
Google AdWords New Match – How Do You Use It?
September 9th, 2010 · No Comments
Google AdWords has rolled out a new Match category that straddles the ground between Broad & Phrase Match. It’s called ‘Modified Broad Match’ and it offers you some new ways to tighten the focus of your search keyword matching. It also retains at least some of the open doors that Broad gives so you catch [...]
Tags: Google AdWords · internet marketing · Pay Per Click (PPC) or Paid Search · search engine marketing · search engine news
Guaranteed Marketing Research Using PPC
September 7th, 2010 · No Comments
In one way or another you still use offline marketing and advertising, whether it’s print ads, brochures, leaflets or even your business cards. What you’re not using is the most powerful marketing research machine out there: Google AdWords and other PPC outlets. If you use them correctly you can find out exactly what language, offers, [...]
Tags: Google AdWords · Pay Per Click (PPC) or Paid Search
Paid Search (PPC): Why It Works Exactly Right & Where PPC Skeptics Go Very Wrong
August 31st, 2010 · No Comments
PPC Campaigns aren’t for everyone or every business. The same thing can be said about every kind of marketing or advertising. What we want to deal with here is why many businesses don’t use this often very effective revenue feeder. Why is that? They’re being given statistics and reasoning that couldn’t be more wrong. And [...]
Tags: Google · Google AdWords · internet marketing · Pay Per Click (PPC) or Paid Search · search engine marketing · yahoo
Search Engine & Internet Advertising: Behavior Matters
March 29th, 2010 · No Comments
A study was just released from the NAI (National Advertising Initiative), which has some interesting findings. Keep in mind that they surveyed only their own members. Still, it could be telling us a lot that can benefit our Search Engine & Internet Advertising strategies. The study was on Behaviorally Targeted Ads versus non-BTAs. They found [...]
Tags: Google AdWords · internet marketing · Pay Per Click (PPC) or Paid Search · search engine marketing
Facebook Beats Google – What’s That Mean for Your SEO/SEM?
March 18th, 2010 · No Comments
As you may have read, Facebok just passed Google as the #1 Visited Site on the Web. That’s big news. But what does it mean for your Internet Marketing & SEO? Your strategy has to change, right? Yes & No. Yes, it does raise Facebook’s importance to even greater heights than before. It means more [...]
Tags: Google · Google AdWords · internet marketing · Pay Per Click (PPC) or Paid Search · search engine marketing · search engine news · SEO · web 2.0
Search/Internet Marketing A Cure For Hawaii’s Ills?
December 2nd, 2008 · No Comments
The Honolulu Advertiser carried an article today on the fact that Hawaii had seen a big gain in bankruptcy filings last month. It should be noted that this is going on all over, not just in Hawaii. Another important aspect is that many of these were personal bankruptcies. Still, that leaves a lot of room [...]
Tags: · Google · Google AdWords · hawaii · internet marketing · Pay Per Click (PPC) or Paid Search · search engine marketing · search engine news · SEO · yahoo
Paid Search News: Google AdWords & Automatic Matching
November 29th, 2008 · No Comments
If you’ve ever run an AdWords campaign you probably already know that Google will show your ad for related keyphrases that are close to your selected keywords. That can be problematic if you don’t pay attention. It’s part of ongoing work to eliminate keywords or keyphrases that aren’t good for your bottom line. It looks [...]
Tags: Google · Google AdWords · internet marketing · Pay Per Click (PPC) or Paid Search · search engine marketing · search engine news
Search Marketing/Advertising In Economic Downturn
November 12th, 2008 · No Comments
The news in the search advertising world got some bad news, at least for some outlets. Both AOL and Ask reported that they are seeing a slowdown in revenue from their search advertising programs. AOL even stated that they expected the decline to continue. On the other hand Google & Yahoo both reported growth during [...]
Tags: · Google · Google AdWords · Pay Per Click (PPC) or Paid Search · search engine marketing · search engine news · SEO · yahoo

