Jon's In Waikiki (AKA The Waikiki Marketer)

Do a search on Google for a local business. Doesn’t matter what kind it is, just use broad, general terms. Pretend you don’t know any businesses that do, or provide, whatever it is you need, like ‘Honolulu auto repair’. Chances are you’re going to see a lot of listings with titles that are basically just lists […]

In the past you could still rank in competitive markets even if your site was purely about your business and your products. As long as your website was optimized well and you used some of the other beneficial SEO techniques and practices, you could do well in Google. That is a much harder path to […]

As we noted in the last blog post, the so-called Phantom ranking algorithm update that Google first started integrating in late April isn’t over yet. Sites are still yo-yo’ing in the search results right now. These updates take a while to fully shake out as it spreads across to all data centers and Google makes […]

Late April & early May brought shocking and sudden drops in both rankings and Google traffic to a lot of websites. Their numbers looked like they dived off a high cliff, so immediate were the effects. Unlike more recent changes, which Google would hint were coming or even outright tell you, this one came, saw […]

When I see Hawaii SEO companies bragging about how they’ve ranked a client for ‘Waipio house cleaners’ or some similar keyphrase, I shake my head. To the client, that sounds great. They’re #1 in their neighborhood! The Problem? Few to none of their potential customers search Google using that keyphrase. They’re basically the top of […]

This was just announced today and it’s a head-scratcher. Your listing in Google, at least for mobile device searches in the US, will no longer have the URL of the page below the Page Title anymore. Instead the address will now be replaced with a breadcrumb representation of the path to the page. Easier to […]