Hope you’ve got your mobile site up and running, because today is THE DAY. Google will start pushing down – and raising up – rankings according to whether you have a mobile-friendly website or not. This isn’t across every search, though.
This is restricted to those searches done through a mobile device – smartphones, tablets, etc. However, with the huge growth in the use of those devices during the typical day of a typical person, that should still make you think, and think hard, about your business’ mobile presence.
Still not sure if you’re mobile friendly? Go here and find out. Now.:
Google’s Mobile Friendly Site Testing Tool
If you’re not mobile-friendly, you can at least take some comfort. You’re not alone. As much as 40% of the Fortune 500 might be in the same boat, seeing their mobile rankings drop:
If there was a time to move on this, it is now. Google is making their move and it could affect your bottom line.