Jon’s In Waikiki (AKA The Waikiki Marketer)

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Google Maps Expand Business Interior Photos – What Does This Mean for Your Internet Marketing?

September 20th, 2012 · No Comments

Google has announced that they’re literally going deep into businesses to take photos inside stores and some offices. This means you’ve got to start thinking hard about what prospective customers and clients will be seeing.

Your interior must reflect your marketing in detail, although that should be happening already, right? If you’re after upscale clientele, does your inside layout say that clearly? Does your furniture and decor say ‘high income’? It better.

If you have a store based around deals, will the photos capture some of those signs trumpeting your low, low prices? They should if you want to get those discriminating shoppers through your door.

Your offline, in-store marketing has now become part of your Internet marketing, like it or not. Take a hard look at the inside of your establishment. Get fresh eyes if needed to give you a perspective you often don’t have yourself. This is vital.

Internet marketing and real world marketing are converging more than ever. They must be in sync to succeed. If they’re not in sync, you may not be in business.

NOTE: This isn’t automatic. You do the work of getting the pictures done, but it must be performed by a Google approved photographer. Go here to find out more:

Google Business Interior Photos Program

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Tags: Google · internet marketing · search engine marketing · search engine news

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