Google has announced that they’re literally going deep into businesses to take photos inside stores and some offices. This means you’ve got to start thinking hard about what prospective customers and clients will be seeing.
Your interior must reflect your marketing in detail, although that should be happening already, right? If you’re after upscale clientele, does your inside layout say that clearly? Does your furniture and decor say ‘high income’? It better.
If you have a store based around deals, will the photos capture some of those signs trumpeting your low, low prices? They should if you want to get those discriminating shoppers through your door.
Your offline, in-store marketing has now become part of your Internet marketing, like it or not. Take a hard look at the inside of your establishment. Get fresh eyes if needed to give you a perspective you often don’t have yourself. This is vital.
Internet marketing and real world marketing are converging more than ever. They must be in sync to succeed. If they’re not in sync, you may not be in business.
NOTE: This isn’t automatic. You do the work of getting the pictures done, but it must be performed by a Google approved photographer. Go here to find out more:
- Internet Marketing – Where Robots Ain’t Cool - July 20, 2015
- Why Google Biz Reviews are Even More Important to You Now - July 3, 2015
- How You’re Losing Website Sales at the Crucial Moment - June 23, 2015
- Why Google+ MUST Be Part of Your Internet Marketing Strategy - June 18, 2015
- 3 Questions You Must Answer When Considering PPC - June 15, 2015
- Why 50+ Year Old Direct Marketing Techniques are the New SEO ‘Secrets’ - June 11, 2015
- The Truth About Bounce Rate - June 4, 2015
- READABLE: The Overlooked SEO & Internet Marketing Factor - May 29, 2015
- You Can’t Just Sell in Today’s SEO World & Still Rank - May 27, 2015
- How to Get Back Up in Google After the ‘Phantom’ Update - May 22, 2015