Shareaholic, a company that provides social sharing widgets/buttons to websites, has reported Pintrest passing Yahoo to become the 4th biggest source of traffic for its clients.
In case you’re wondering, Google is #1, Direct Traffic is #2 and Facebook takes the #3 spot.
Now keep in mind that Shareaholic’s client base is about 200,000 websites. That’s doesn’t necessarily mean that this is true across the entire Internet.
However, it fits the general truth that social outlets are producing a lot more traffic these days. You need to be there, too.
Does that meant that you have to use every social media and network out there? No, just the ones that make sense.
A lot of businesses don’t necessarily need a Twitter presence, for example. Others do.
Also keep in mind that sharing your content and getting Likes/Votes/+1s for that is being used in Google’s ranking algorithm.
That alone should get you to start taking social media marketing more seriously.
Figure out which social networks make sense for you and your business, how to use them correctly, and start getting social!