Like me, you probably see webpages that obviously are trying to cover all the keyphrases bases, especially on their homepage. It’s clear they’re trying to hit at least 5, 10, sometimes more keywords by stuffing the Page Title, Headings and text to the breaking point trying to get them all in there. Unfortunately, you’re doing more harm than good. Here’s why.
There are 2 big problems with this strategy. First, it pushes you to keyword spamming, which can get you a penalty from Google. You won’t be banned from Google, but you are telling them to keep you in the basement, away from those Page 1 & 2 listings you need to survive. Why would you do that?
Second, it dilutes your keyphrase targeting. A lot. Instead of strongly positioning yourself for Keyword A & Keyword B, you’re throwing the kitchen sink at them. You don’t have room on any one 1 page to truly focus on more than 1 or 2 keyphrases. Especially in a competitive industry where you need to be on your SEO game.
Stick to that rule of 2 keyphrases to be focused on each page. 1 page can’t get your ranked for every keyword you’re after. It’s just reality.
SEO is a game that must be played conservatively in some ways and this is one of them. Less is more in this strategy. Use less keywords, get more rankings.
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