In the 1st Part of the Google+ For SEO guide we talked a little about making the right connections and sharing with them. This is such an important point that we need to expand on that in this segment.
As we stated before, you want to add Leaders in the industry or area that you want to rank for as well. These can be actual celebrities or known figures OR they can just be people who have large followings on Google+.
It’s important that you organize your circles right for this. You want all the people who are also centered on that same industry/area that you added put into one circle. Not just the Leaders but anyone else you’ve added for that subject.
You do this because you want to share your targeted content where it will have relevancy, not necessarily with your friends and the guys on your volleyball team.
Google+ Content Sharing For SEO: How To Do It & Who With
In Google+ you can choose which circles to share your content with, so this is done very easily. It’s a great feature that makes sense if you want to truly use social media to its greatest strength. Constant mass sharing to people who don’t care about the subject is a good way to be ignored or to be deleted from others accounts.
When you share your content with others, it appears on their stream, which is crawled by Google’s spiders and indexed. The idea is that the more streams it appears on, the more times it is crawled. Those repeated crawlings cause Google to give your content more weight and a much better chance at higher rankings for it. That’s SEO in a nutshell, really.
Remember, you want targeted Circles for your connections PLUS targeted, specific & quality content to share with them. Keep your focus on that and you should start producing contnet that gets you found.