This isn’t exactly breaking news, but the latest big Google ranking changes is the new ‘Google Fresh’. What is it? For once, the update name actually means something.
The idea behind it is that Google now gives SEO ranking points for Fresh Content. They had always done this to some degree, but there seems to be a new emphasis there. What does that mean for your SEO?
It means that you should leverage ways to create that new and/or updated content, such as blogs, PR, articles, etc. If you’re not using those already, now’s the time to get them started. Or, maybe it’s time to feed those avenues more often.
To help you better understand Google Fresh, here’s a couple of good articles that should shed even more light on how your SEO strategy needs to change: