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Google AdWords New Match – How Do You Use It?

September 9th, 2010 · No Comments

Google AdWords has rolled out a new Match category that straddles the ground between Broad & Phrase Match. It’s called ‘Modified Broad Match’ and it offers you some new ways to tighten the focus of your search keyword matching. It also retains at least some of the open doors that Broad gives so you catch new possibilities that wouldn’t normally trigger your search ads. Find out more about Modified Broad Match and how to implement it in your PPC today:

Modified Broad Match: What It Is & How To Use It To Your Advantage

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Tags: Google AdWords · internet marketing · Pay Per Click (PPC) or Paid Search · search engine marketing · search engine news

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