Too many sites, especially business sites, are throwing away their best opportunity to get searchers through their doors. How? By giving little attention to, or even ignoring, their Meta Descriptions.
By not using them, they’re giving Google the responsibility of selling their site. Why would you do that? Google isn’t going to go out of their way to help you get customers. That’s your responsibility, not theirs. They’ve got enough on their minds trying to take on Facebook.
Find out where you could be going very wrong and how you can start talking to prospective customers directly starting right now. Read the article here: