I have a friend whose web designer has screwed up his site badly. My friend been unable to capture leads, the lifeblood of his business, for almost 3 weeks now.
At any time this would be frustrating. In this economy it borders on deadly.
The designer didn’t work out how the lead capture system would be implemented in the new site he was putting up.
He just put up new pages without the capture forms or tracking system the old site had, then merrily went on his way.
A lesson for all business sites – make sure your web designer not only understands, but has a mapped out plan to transfer your sales or conversion system over along with everything else.
Right now my friend is appropriately frustrated and angry. He’s been betrayed by a supposed professional who has basically crippled his business for what will probably be at least a month when this finally gets completely resolved.
The designer keeps getting it ‘fixed’, yet never actually delivering. He keeps ‘forgetting’ one thing or another, never getting the job across the finish line. While it’s too late for my friend, learn from his unfortunate experience. It could save your business.