As you may have read, Facebok just passed Google as the #1 Visited Site on the Web. That’s big news. But what does it mean for your Internet Marketing & SEO? Your strategy has to change, right? Yes & No.
Yes, it does raise Facebook’s importance to even greater heights than before. It means more business will be, and should be, trying out Facebook’s advertising program. Going where the eyeballs are is always a good strategy. But what about our SEO and search engine marketing efforts, including PPC?
Facebook’s win shouldn’t change that at all, at least for now. When people go to Google they’re actively looking for a product or service. It’s still an incredible system that gets you in front of real prospects. If you’re doing it right.
The Facebook visitor is, by definition, a lesser prospect. Their main intent is to connect with friends, play some games, upload photos from a trip. They’re not in the frame of mind of someone who’s ready to buy.
Is there still a lot of potential to marketing and advertising on Facebook? Absolutely. But it’s not a replacement of AdWords or Google rankings. It’s another avenue that should be pursued, though. It just might be a very lucrative one, but don’t expect it to replace Google for getting customers through you door.