Google is serving its search results more and more on a ‘personal’ basis. In other words, they use your previous searches and ‘search behavior’ to decide how to rank the results you get now.
That means rankings are no longer a real guideline that we can hang our SEO hat on.
Find out how you – as an SEO or online business – can react to this and get the results you need to in order to survive and succeed in Google.
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