Jon's In Waikiki (AKA The Waikiki Marketer)

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Copy Layout for SEO & Sales Advantage

March 3rd, 2010 · No Comments

One of the important things people forget when creating web pages is that reading patterns are very different online than off.

People reading websites tend to skim or skip around the page, looking for either what they came for or for something that catches their eye.

That means you need to add signposts, in a sense, to guide your readers’ eyes. Such as, you ask?

Most important are headings and subheadings throughout the copy and content. Let the reader know what the copy is about and why it might interest them.

These are also good places to get keywords in, because this will help your SEO efforts. It also will confirm in the mind of the reader that they are in the right place.

When they see a keyphrase they used to find you in a search engine, it reinforces that they’re going to get the information they want, so they’ll stay longer.

There’s a lot more to this subject, but this is a good start to solving one problem many miss on their websites.

Remember, they Skim more than the read in the traditional way, top to bottom. Keep that in mind and you’ll be ahead of the pack for both your SEO and your site usability.

→ No CommentsTags: Google · internet marketing · SEO · SEO Tips