Jon’s In Waikiki (AKA The Waikiki Marketer)

A study was just released from the NAI (National Advertising Initiative), which has some interesting findings. Keep in mind that they surveyed only their own members. Still, it could be telling us a lot that can benefit our Search Engine & Internet Advertising strategies. The study was on Behaviorally Targeted Ads versus non-BTAs. They found [...]

As you may have read, Facebok just passed Google as the #1 Visited Site on the Web. That’s big news. But what does it mean for your Internet Marketing & SEO? Your strategy has to change, right? Yes & No. Yes, it does raise Facebook’s importance to even greater heights than before. It means more [...]

Google is serving its search results more and more on a ‘personal’ basis. In other words, they use your previous searches and ‘search behavior’ to decide how to rank the results you get now. That means rankings are no longer a real guideline that we can hang our SEO hat on. Find out how you [...]

A few days ago the Official Word came from Google. Their big Caffeine update has NOT gone live, yet. This was news to many as it was assumed that it was already out there or at least partly so. According to Google Mouthpiece Matt Cutts, though, it isn’t. It’s being fed on a server in [...]

One of the important things people forget when creating web pages is that reading patterns are very different online than off. People reading websites tend to skim or skip around the page, looking for either what they came for or for something that catches their eye. That means you need to add signposts, in a [...]