Jon’s In Waikiki (AKA The Waikiki Marketer)

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SEO Service That Doesn’t Pay

January 27th, 2010 · No Comments

I downloaded a PDF listing sites that offer link listing (directories, etc). There were over 400 sites listed and I’m always on the lookout for directories so I dived in. Before I got into the list, though, you were given an offer – they would submit your site to all 400+ sites for a bargain price, saving  you time and effort.

I like to do my own SEO link work for various reasons, so it didn’t persuade me. What really hit me as I checked out the sites on their list was how worthelss their submission offer was. Why? The vast majority of the directories on the list were extremely specialized. Which meant  that if your business or site didn’t fit the focus of that directory you didn’t have a chance at being listed. Here’s just a sample of some of the  directories they were offering to submit you to for ‘valuable SEO’:

– Directory specifically for Mexican businesses

– A directory that was entirely in Hebrew

– Directory specifically for other directories

– A directory for women-owned businesses only

And on and on and on. Paying someone to submit you to sites that will NEVER list you is like paying for a blank white square to run in the newspaper as your ‘ad’.

I should be grateful that I got a (very) few new directories to add to my link list, over 90% of their list was useless for most businesses. Careful what you pay for.

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Tags: internet marketing · SEO · SEO Tips

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