Jon’s In Waikiki (AKA The Waikiki Marketer)

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SEO News: New Google On The Way!

August 27th, 2009 · No Comments

It’s been a while since last posting due to:

A. Some blog software problems

B. I’m the current President of the Honolulu Chinese Jaycees and that’s taken a lot  my extra time.

Things have eased up on both fronts so I should blogging more regularly. Follow me on Twitter for daily tips and search engine news.

The BIG NEWS right now is the looming change at Google, called Google Caffeine. It’s the biggest under-the-hood change Google has done in years. It is supposed to bring search closer to delivering real time results. An obvious response to Twitter and other recent developments.

Tests have shown that Caffeine is faster than today’s Google and it also grabs more results in that shorter space of  time it takes to give you an answer. However, more results isn’t necessarily better since very few searchers go past the top 30 listings anyway.

You can conduct your won tests of today’s Google versus Caffeine right now:

What does it mean for you and your site? That’s unclear right now. Some believe it will make SEO harder, or at least the ‘gaming’ of it, making hard content and relevancy even more important than ever.

The real implications of this probably aren’t apparent yet, especially as this isn’t the finished version of Caffeine. So stay tuned.

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Tags: Google · search engine news · SEO

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