Jon’s In Waikiki (AKA The Waikiki Marketer)

Google is getting more and more personal. As discussed before, the results one searchers gets will often be different from another searcher’s, even if they uses the same search phrase. Google is tracking your search behavior and take that into consideration when they assemble and deliver results to you.

Another development recently is Google delivering results based on your geographic location. They will give a boost to businesses and search listings that are located - or are more relevant - to your area. So far that doesn’t necessarily mean that local businesses automatically make the Top 10 for everybody using Google in your town. It does, though, give you an edge that most businesses would be wise to exploit.

Many SEO and search marketing experts are now saying that strict rankings will become meaningless as they don’t apply across the board. One searcher’s Top 10 will not be the same as another’s. Your search marketing will need to get more personal. If relevant, you need to tell the search engines who you are and where you are in uncertain terms.

Your SEO and site optimization must target your audience as precisely as possible. That will be the key to success. Find out WHO your audience is - not in general terms, but specific ones. Then create content directed at them.

Some Hawaii businesses will find this to be a little difficult as activities targeted at travelers mean reaching them before they come to the Islands as well as after. There are those who book ahead and others who book tours and activities once they’re here. You have to figure out how your SEO/Seach marketing efforts will take shape to solve that dilemma.

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