Did you know that one of the top searches on Google is ‘Yahoo.com’. Searchers using one search engine will input the address of another search engine to find it.
Why don’t they just type ‘yahoo.com’ into the address bar of their browser? Who knows.
There are a few lessons to be learned here about your search marketing, but the one we’re dealing with here is the need to make it obvious what you do or offer to searchers.
The yahoo url is not the only address searchers use – it is very common to see Google used to ‘search’ for web addresses the person already knows. People want the basics and they want it given to them simply and clearly.
Being obvious means using your SEO keywords and your page description to communicate precisely – and quickly – how you fulfill their wishes.
If you’re selling something specific, you need to tell the searcher that immediately. Don’t get sidetracked talking about side issues or things that only matter to you.
Put yourself in the searchers place. When they do a search on Google and the listings come up, they need to know who has what they want.
You might have it, but if you don’t tell them in the limited space provided, you’re losing potential business.
There are ways to do this, but we won’t get into them here. Instead, remember that valuable guideline we gave above.
See things from the searcher’s perspective, then put what you’ve realized into your page titles and descriptions.
It’s a part of SEO/Search Marketing that’s forgotten too often.