Jon’s In Waikiki (AKA The Waikiki Marketer)

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SEO Tips: Remember Your Page Titles

October 24th, 2008 · No Comments

I’m amazed when I look over a potential client’s site and they have the same title on every page. It’s one of the most basic search engine optimization techniques out there. Why would a company use the same page title on every page?

Maybe they didn’t understand the value of varying their page titles. Maybe they think that using the same titles will give them an extra edge in their chosen keyphrase. Maybe they got a little lazy. Whatever the reason, they’re missing a big SEO opportunity.

When the search engine spiders see the same title over and over, that says ‘it’s the same content on this page as all the others’, at least on 1st look. The spider will pick up the content on the page and change its mind, but the duplicate title is a strike against you.

The title also communicates something to the searcher. They see your title and a brief description, that’s it. Your title and description must compete and communicate in the midst of up to 9 competitors saying something similar.

That means your title must reflect the keyphrase entered into the search engine, not just your main keyphrase. One keyphrase does not fit all searches, even in a niche market. Remember all of this before you decide to keep the same title on every page because it’s easy to do so. Your SEO will think you for that

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Tags: · Google · search engine marketing · search engine ranking · SEO · SEO Tips · yahoo

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